With California's recent passage of a ban on plastic bags, the trends are pointing towards disposable plastic bags going away, quickly. More cities and counties are banning their usage. While California is the first full state to enact such a ban, it seems likely more will follow.
It's hardly surprising. With literally billions of disposable plastic bags in circulation, and only a few percent getting recycled, theyre clogging up our landfills, rivers, and oceans. Estimates are that bags lost in the wild will take 500-1000 years to degrade naturally.
So with plastic disposables banned and some areas even taxing paper bags, it means there's a huge demand for alternatives. Thats why reusable printed tote bags are growing in popularity as a way to promote your company. From grocery totes to trade show grab bags, they're a great all-around way to promote your brand and gain consumer goodwill.
Six Great Reasons To Invest In Reusable Branded Tote Bags
1 - Months or years of impressions
A printed tote bag is designed to be reused. If your customers are coming into your shop with your branded bags day after day, that means a nonstop stream of impressions as they go about their lives. When the bag is sturdy and well made, it can potentially last for years.
After all, customers arent just taking it into your store. Chances are, its being taken all around town and being seen by entirely new potential customers.
2 - Bright eye-catching colors
Modern four-color printing allows bags with vibrant colors that stand up to plenty of use, and even multiple washings. Plastic or paper bags, even printed, tend to be very plain and bland. Your printed tote bags can be truly attention-getting, and help mark your customers as standing out from all the rest.
3 - Show your greenness
Environmentalism is becoming a way of life. The plastic bag bans are a perfect example of this. As more people think aboutthe gigantic pile of plastic were building up around the world, there's increasing expectation that businesses take an active role in helping the environment.
A move towards branded reusable tote bags is a perfect way to show this. The winds of change are already blowing, so get there early! Reusable tote bags demonstrate your interest in new eco-friendly business methods.
4 - Effective way to promote your brand
Printed tote bags have one of the lowest cost per impressions of almost any advertising medium, the average cost per impression is $.001, beating other mediums hands down. In addition 82% of recipients remember and are able to name the advertiser promoted on the bag and more importantly 52% of recipientshave a favorable impression of the advertiser. The bottom line is printed tote bags are one of the lowest cost, longest lasting ways to promote your brand.
5 - A perfect giveaway
Businesses spend over 22 billion dollars a year on promotional products. with that kind of spending you want to make sure you get the most bang for your buck. Printed tote bags have more staying power than just about any other promotional vehicle, they even last longer than t-shirts which are often worn for months.
Branded printed tote bags are perfect for trade shows, other meet-and-greet publicity functions, holidays like Earth Day or a simple thank you gift to customers and prospects. Not only are they useful to the recipient but they are a perfect way to promote your brand and show you care about the environment.
6 - Plenty of room for graphics or copy
Tote bags are among the larger promotional items you could invest in, which means the sky is the limit in terms of what you put on them. If your company has an interesting history, you've got room to tell it. Or you could include big maps to your location(s). Or lists of frequently asked questions, or useful contact numbers. Or maybe even pictures of your smiling staff.
If you can make the bag itself entertaining in some way, people will be more likely to carry it around and show it off to others. Be creative!
Reusable Printed Tote Bags Promote Your Brand In Style
Whether you're giving them away as a promotional gift to customers, or making them acenterpiece of your marketing efforts, branded reusable tote bags are a great way to spread the word about your company. They're low-cost when ordered in bulk, they're easily customized, and they say your businesses is ready for a greener future.
And with more areas passing more laws against disposable plastic bags, branded tote bags truly are an investment in the future.
Click below to get a quote or a free sample of a printed tote bag.
