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Brochure Printing Creates Sales For Google

Posted by Jack Valentine on Mon, Nov 23, 2009 @ 08:30 AM

Brochure printing

It almost sounds like a joke:  Google is now advertising its advertising.

And here's the punchline... The company is using brochure printing and direct mail, the very advertising medium that the Internet was supposed to make obsolete.

Although there are seemingly countless millions of people wired on-line 24/7, the reality is that even most of them spend more breathing moments off-line than on. Their lives are NOT totally virtual. And that means they make trips to their mailbox and make eye contact with what's inside. 

In this printed tri fold brochure, Google is offering an incentive of $75-$100 in free advertising, depending on how early customers sign up. Putting a coupon on a brochure is a savvy move. Even if a prospective client is on the fence, giving them a concrete financial incentive sharply increases the likelihood that your brochure stays out of the trash.

This old-fashioned, color brochure contains Google website addresses to "click on," but of course none of them are hyperlinked. At least for now, technology doesn't exist to wirelessly transmit signals from a piece of paper. Yet, Google is tacitly acknowledging that brochure printing is still a major part of any serious marketing campaign.

Or as we put it in the first question on our home page, "CAN A PIECE OF PAPER CREATE MORE SALES FOR YOU?"

Absolutely. Brochure printing is effective marketing. Brochure printing is effective branding. Brochure printing is effective advertising, a bold call to action.

We certainly don't suggest abandoning the Internet as an advertising medium -- heck, we use it with fantastic results.  But go ahead and follow Google's lead. Embrace print, too!

Topics: Brochure Printing, Business Printing, Promotional advertising, Printed brochures, brochure printers