Pocket folders; product packaging for the information age
Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.
I ordered from proflowers.com they were having a special and I heard about it on the radio. The flowers showed up in a very elaborate full color box with the proflowers logo emblazoned on the side. Inside there were compartments for the flowers, the vase, and the plant food, I remember thinking "man that box / package must have cost as much as the flowers". I heard my wife talking to a friend and she spent more time talking about the really nice box than she did about the flowers themselves, which when you think about it is exactly what proflowers wanted.
Proflowers uses their product packaging to create repeat customers and generate referrals, they want you to remember the flowers, but they really want you to remember where they came from. I noticed the same thing last night when we ordered pizza from The Upper Crust (great pizza by the way) the box had their logo, locations and contact information printed across the top. Just like proflowers they know the box is going into the trash, but they also know the value of creating multiple impressions of their brand and they're willing to spend more to make sure the client remembers where the product came from.
Today is the information age, how can you create a package that will be remembered if your product is information. Pocket folders are the solution; well designed colorfully printed custom pocket folders present your information in a professional manner that will be remembered. Insurance companies, consulting firms, financial services firms, lawyers, title companies, travel services firms, and real estate companies are just a few whose primary product is information, and pocket folders are a perfect way to package their product so their brand is remembered.
Pocket folders are not just presentation folders, they include portfolio folders, accordion folders, document holders, and even totes or boxes. Any of these products can be customized and printed to create a professional and memorable package for all kinds of information. Features such as business card holders, tab dividers, Velcro or bando closures, and special die cut pockets can be added to create a professional package that is functional, useful, and will promote the brand.
Pocket folders to package information have a real advantage over packaging for consumer products, they are less expensive and they don't get thrown away. As nice as the proflowers box is we threw it away right after we opened it. When your product is information such as an insurance policy, marketing information for partner companies, financial documentation, or real estate documents, the pocket folder becomes part of the information and is put away for future reference, not thrown away in the trash.
Product packaging is a great way to promote a brand and create referrals, custom pocket folders are a great way to package information. If your product is information take a lesson from successful consumer products companies and package your product in a pocket folder that will be remembered.