I went to Autozone the other day to get some new wiper blades, while there picked up a five gallon bucket for $4.99. A few days later I was carrying the bucket to my local service station when I realized that I'd become a walking billboard for Autozone. The Autozone logo is printed around the entire outside of the bucket in their bright orange color, every person I pass carrying that bucket is exposed to the Autozone brand. The beauty of it for Autozone is that instead of paying me to market their product, I actually paid them.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Topics: Advertising, Marketing, Promotional advertising, return on investment
Boost Your Brand: An Ingenious Marketing Idea That Spreads The Word
Posted by Jack Valentine on Wed, Dec 16, 2009 @ 21:45 PM
Topics: Advertising, Pocket folders, Marketing, Promotional advertising, low cost print, branding, postcard printing, promotional products, tourism promotion
Printing Turns T Shirt Into Branding Opportunity
Posted by Jack Valentine on Thu, Dec 3, 2009 @ 19:01 PM
Topics: Promotional advertising, promotional merchandise, branding, marketing campaign, Presentation folder, promotional products, Funny, Love Your Work