Today, patient post-care and outreach are topics of much discussion in the medical field. Recent studies have highlighted huge amounts of waste due to readmissions, with potentially up to 75% of them being preventable.
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"Engagement" has been one of the big watchwords in marketing lately, and for good reason. Today, it's no longer enough to simply have a brand that's widely-seen and well-known. When people are being bombarded with hundreds of marketing impressions a day, it takes more than that to create sales.
Recent studies have demonstrated a disturbing trend in American health care: Patients are being re-admitted to hospitals in large numbers, and in situations where the re-admissions were preventable.
Since its introduction in 2006, the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS, or "H-Caps") has quickly grown in importance to hospitals and clinics across the nation.
As "big data" becomes more important to businesses, and even small concerns start viewing their leads in chunks of hundreds or thousands of people, it becomes far too easy to overlook the all-important personal connection that ultimately drives sales.
After all, consumers today - both in B2C and B2B industries - are being inundated with more offers, from more companies, than at any other time in the history of media. Depending on which studies you pay attention to, the average buyer is exposed to hundreds or even thousands of ads every day.
When your hospital or clinic processes dozens of discharges a day, it's easy to forget just how intimidating (or downright overwhelming) the entire discharge process is for each individual patient.
Needless re-admissions are an area of increasing concern in our health care industry.
A considerable amount of media attention has been focused recently on the alarmingly high readmission rates at U.S. hospitals. According to a report from the Robert Wood Johnson Foundation, one in five elderly patients is back in the hospital within 30 days of being discharged. Many of those return visits are avoidable, resulting from what the report calls “a fragmented system of care” that’s based on discharge information that’s confusing and poorly organized.
Few purchases rival the significance of purchasing real estate, whether a new family home, place of business, farm or investment property. Real estate clients turn to their sales agents to help them through the purchase or sales process. Savvy agents know the value of providing top-shelf customer service to improve the opportunities for repeat business and referrals.