Pens and writing instruments are one of the simplest, and most cost effective ways to promote your business and keep your name in front of customers and prospects.
A recent study by ASI concluded that 56% of US consumers owned logoed pens or writing instruments and the cost per impression of using a logoed pen is as low as 1/10 of a penny.
For B2B company's logoed items like pens are one of the most effective forms of advertising and promotion because they are targeted and keep you in control. B2B companies know their target market and their ideal customer but there are very few advertising mediums that allow you to target that specific group, promotional products and pens in particular allow you to do exactly that.
Not only do logoed pens allow you to target exactly who you want but they are useful. Even in today's world of keyboards and digital information pens are still used all the time especially in a business like real estate brokerage or title insurance where signing documents is par for the course.