Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Why A Desk Pad Calendar Is The Ultimate Business Gift

Posted by Chris Higgins on Tue, Aug 6, 2013 @ 07:00 AM

For most B2B companies, completing a sale is only the first stage of their relationship with a client. Reinforcing and maintaining that relationship so the client will continue to come to your company for future sales is an important part of doing business. A method of strengthening client relationships that many businesses have found highly effective is the use of promotional gifts. However, not all gifts are created equal, and choosing the right kind of gift for your clients and leads will help maximize your return on investment. When considering the many different forms of promotional gifts you can buy, the one that stands out far ahead of the pack is the desk pad calendar.

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Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

Survey Finds Consumers Prefer Printed Marketing Materials Over Social Media

Posted by Chris Higgins on Tue, Jul 9, 2013 @ 07:00 AM

Online marketing communications--such as email campaigns, social media programs and digital brochures--seem to garner all the media attention when it comes to helping businesses connect with customers in today's competitive environment. But that doesn't mean your business strategy should dismiss the printed word. A well-done marketing brochure, catalog or other printed marketing piece can have big impact on engaging customers and building your brand, according to a new report by the Economist Intelligence Unit (EIU) and Lyris.

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Topics: Brochure Printing, digital printing, promotional product, promotional items, Printed Marketing Materials

Promotional Desk Pad Calendar: A Simple And Effective Marketing Tool

Posted by Chris Higgins on Sun, Jun 30, 2013 @ 07:00 AM

Can you think of any ways of ensuring that your brand and message is seen by your leads and clients every single day they come into the office, or even every day of the year?

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Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

Desk Pad Calendars: Promotional Gifts That Keep Giving Back

Posted by Chris Higgins on Fri, May 4, 2012 @ 13:58 PM

Promotional desk pad calendars are a textbook example of the rule of reciprocity in action. They generally stick around and keep giving back, fulfilling the rule of reciprocity all year long.

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Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

Deskpad Calendars: Advertising For The Lowest Cost

Posted by Chris Higgins on Mon, Mar 12, 2012 @ 13:00 PM

There are no printed promotional items more practical and used more frequently than deskpad calendars, and for very good reason. Along with other types of printed calendars, they beat every other advertising and promotional medium with an impressively low cost per impression, providing a great return on investment.

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Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

Printing Wins The Race For Eyeballs, Especially On Sunday

Posted by Chris Higgins on Thu, Jun 10, 2010 @ 09:19 AM

Sunday morning: things are quiet, people are moving slowly, sleeping in, taking a break from the just finished week of work while gearing up for the next. Many businesses are closed and almost every marketing department is off for the day, but printing continues to work 24/7 at promoting your brand and embedding it into the sub conscience of consumers and buyers everywhere.

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Topics: branded promotional items, printed promotional items, Printed Marketing Materials

Printing Keeps Your Tweets Alive: Twitter Goes Retro

Posted by Jack Valentine on Mon, Jan 11, 2010 @ 12:42 PM

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Topics: branded promotional items, Printed Marketing Materials, desk pad calendar