I have to be honest with you. I am neither a fan of the so-called octomom, the irresponsible woman who uses her reproductive organs for media attention; or PETA, the controversial animal rights organization that will do ANYTHING for media attention.
However, businesses can learn a lot about generating publicity from both of them.
Topics: Booklet Printing, Business Printing, Promotional advertising, Document folders, marketing campaign, Scott Brown, lawn signs, Presentation folder, Red Sox, Custom posters
The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.
If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.
Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox