Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.
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Topics: Advertising, Custom folder, Pocket folders, Marketing, Document folders, document holders, branding, Presentation folder
Promotional advertising and promotional products are all about putting your message on products that people use, and will see again and again. Usually it's targeted advertising, using specific products for a targeted market and maintaining control over who gets the promotion.
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Topics: Advertising, Marketing, Promotional advertising, branding, promotional products
So I'm sitting on an airplane enduring a long painful flight and I find myself staring at the napkins they gave me with a drink. Staring back at me is the airline logo along with some message about how great they are, and I'm thinking why put their logo on something that very soon will be in the trash. I mean I know what airline I'm on, I know where I'm going and how I'm getting there.
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Topics: Business Printing, Advertising, Marketing, branding
Effective advertising is all about getting the right message in front of the right people at the right time. Traditional advertising or mass marketing can get your message in front of a lot of people, the problem is it's expensive and you have very little control over it. A lot of people doesn't necessarily mean the right people or the right time.
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Topics: Advertising, Marketing, Promotional advertising, branding
The Rocky Mountain News published its last issue on Friday February 27th 2009, just two months shy of its 150th anniversary. In San Francisco the main newspaper, the San Francisco Chronicle, is on its last legs and may shut down leaving San Francisco without a major newspaper. Today I watched a video HubSpot TV - Print Industry Crash with Paul Gillin that spent 20 minutes talking about the fact that newspapers are dead.
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Topics: Marketing, branding, printing, promotional products