One of the most tried and true marketing strategies is the use of promotional gifts as a means of inexpensive and effective advertisement, while at the same time making the recipients of the gifts feel appreciated and valued as customers or employees. However, there continues to be a fair amount of debate over the most useful kinds of promotional gift to get your company's message across and boost sales. While there are certain types of gifts that will carry more of a punch in some industries than in others, the traits that make an effective corporate promotional gift tend to be fairly similar across the board. Good promotional gifts have to be useful, relevant, and convey your business's information well. Among the best gifts on all three of these counts are customized notepads bearing your company's details and logo.
Make it Useful
A promotional gift from your business is only effective as advertising for as long as the recipient holds onto it. If an uninspired gift ends up in the wastebasket at the end of the trade show or on the way out of your offices, it has failed as a promotional item. The best way to ensure that your leads, clients, and employees want to keep your promotional gifts is to make them useful. Customized notepads are incredibly handy in all sorts of situations, even in today's world of smartphones and electronic gadgets. Whenever your customer needs to write down a phone number, a set of directions, a meeting reminder, or even a grocery list, your business name, logo, and contact information will be right there providing a reminder of its own.
Make it Business Related
Making a promotional gift enticing enough to keep the recipient from tossing it is only half the battle. The gift should be an item that they will keep around in a setting relevant to the product you sell, or where they will be making business decisions. Ideally, your promotional gift should stay on their desk at work, where they will see it every day and have it handy to look up your business's contact information when they want to make a purchase with you. It does your company no good for a client to hang onto your logo-bearing coffee mug for twenty years, if it spends all that time in the back of their kitchen cabinet at home. That's why customized notepads are such an ideal choice for corporate promotional gifts: almost every office needs a memo pad for quick notes and other business details. By offering customized notepads to your clients, you significantly increase the likelihood that your promotional gift will remain right by their office telephone, rather than taking up space in their kitchen's junk drawer.
Make it Easy to See
For a promotional gift to be truly effective, it should bear more than just your company's logo. Your business name, website, and phone number or other contact information should be clearly visible on it. That's one of the major advantages of customized notepads over other types of promotional gifts, like pens or USB sticks, which are also appealingly useful and relevant to your client's businesses. A notepad offers a much larger canvas for your company's information, allowing you to fit more text on the gift without it becoming cramped and illegibly tiny. If your promotional gift is to provide a quick reference for your company website, your clients shouldn't have to break out their reading glasses in order to see the text. You can fit much more information on a customized notepad without it taking up the whole writing space or being too small to be readable. Customized notepads are available in a wide range of styles, colors, and designs, enabling you to choose an appearance that complements your company's colors and themes. Pleasing, eye-catching designs also make it more likely that the recipient will keep and use your gift.
