Going on a trip can be a lot of fun, but it can also involve a lot of paperwork – tickets, vouchers,
coupons, itineraries – that the traveler has to keep track of. Making sure papers are kept easily accessible reduces your client’s hassles and anxieties and instead, lets them focus on the fun of taking a trip. Offering every client a document folder that’s clearly imprinted with your agency’s name and contact information helps them by keeping papers organized, and it helps you by promoting your agency as a helpful solutions provider, ready to make your clients’ lives easier.
Making your services more tangible
One of the obstacles travel agencies face is that they offer a service, and service providers can have a difficult time finding memorable ways to brand their businesses. Document folders provide a tangible item that your clients will value and appreciate, both during their travels and afterward. Every time your client reaches for that folder, they’ll be subtly reminded of the service you’ve provided to make their travels just that much more enjoyable and relaxing. What’s more, a document folder imprinted with your agency’s name and information is a much more effective branding tool than a business card, which is easily lost or forgotten, and it reinforces your brand image each time it’s used during the client’s trip.
Everything your client needs, right at their fingertips
Anyone who’s traveled, whether for business or pleasure, knows how annoying it is to have to sort through pockets, purses, tote bags and briefcases to try to find a ticket, coupon, voucher or other trip-related document. Having a document folder means all those important papers are organized and easy to access at the airport, at the hotel, or on the road. And that means your client will enjoy that all-important peace of mind they need to feel relaxed and at ease throughout their travels.
Whether your client is traveling abroad or at home, with or without family members, a document folder keeps everyone’s paperwork in one convenient location. What’s more, by providing your agency’s phone and email address right on the folder, you make it easy for your clients to get in touch with you with any questions or concerns that may arise during the trip.
Please the kids, please the parents
As a takeaway gift, document folders are so inexpensive, agents that want to make a big impact with a family and really grow their own brand might even consider supplying each child with their own document folder to help them feel that they’re an important part of the trip. If your agency caters to families, this single step can do wonders to build brand loyalty. Point out to parents that while it’s probably not a good idea to let young children handle their own tickets, they can use their own folders to carry postcards, maps or brochures. Children love to feel involved, and having their own document folder will provide them with a feeling of responsibility throughout the trip. Bonus: Parents appreciate it when businesses take extra steps to cater to their kids.
After the trip
As an added benefit, travel documents are versatile, which means they can be used long after the trip is over to store documents and important paperwork at home, at the office or in the car. That means your agency's name will stay in front of your customer for a long, long time.
No matter how big or how small your travel agency is, document folders are an affordable way to increase client satisfaction, build your brand and encourage positive word-of-mouth advertising for your agency. As a free gift item, you can even promote your folders through Facebook and other social sites to increase brand awareness. Most importantly, a document folder is a tangible, touchable takeaway item that will serve to remind clients of your business long after that first trip is booked.
