Can you think of any ways of ensuring that your brand and message is seen by your leads and 
clients every single day they come into the office, or even every day of the year?
There aren't many of them, but a promotional desk pad calendar can do the job.
These are some of the most basic, everyday promotional items you can order. Even with more and more of us carrying around laptops and smartphones, most of us still need a good old-fashioned paper calendar in our lives as well. They still haven't made a tablet that's faster to pull out and take notes on than a calendar sitting on the desk in front of you.
In fact, according to a joint study by Louisiana State and the University of Texas, promotional items are more effective than television in all respects – better recall, more positive associations, higher purchase intent, and more likelihood of referrals!
It kind of makes you wonder if all those multi-million dollar Super Bowl ad buys are really worth it, eh?
The Desk Pad Calendar: The Simplest Ways Are The Best
There's a problem a lot of companies struggle with regarding promotional items: How do they get the most for their money? There are thousands of promotional products available, all of them can be effective depending on the application and use but few are as effective as a desk pad calendar when it comes to cost per impression. Think about it. It's something that people look at every day of the year. If it's sitting on their desk, they might look at it hundreds of times per day bringing the cost per impression to almost zero. It's not only useful, but it will stay in front of your target audience for at least a year and often longer.
Give Your Clients More Options
Custom printed desk calendars allow you to customize your message and create your own distinctive design that will stand out and get noticed. You can add note areas, Sudoku puzzles, quick-reference tables relevant to your field, fun facts about your city, or whatever else might be useful to your target audience and help them remember your brand. You might even talk to clients and find out what they'd like in a desk planner, and incorporate their suggestions into next year calendars. The more you can do to make it useful to your target audience, the better your return on investment.
A Custom Desk Pad Calendar Gets Noticed
If you're going to invest in a desk pad calendar as a way to promote your brand for an entire year, make sure to maximize the impact and make it as attractive as possible.
Four-color printing allows you to put stunning high-resolution pictures or photographs onto your calendars, virtually guaranteed to make them stand out on a cluttered desk..
Combine stunning graphics with great sidebar tool ideas and other useful information and, and you'll have a winning combination that'll be seen by your clients every time they sit down at their desks!
Companies pay big money for billboards along the highway in the hopes that they'll be seen for a few seconds as random people drive by. Imagine if you could place a billboard in the offices of all the members of your target audience with a guarantee that your billboard will be seen over and over for a year or more. That's the kind of exposure and visibility you get with a custom desk pad calendar.
