If you're looking to save money on a brochure printing project, or any large printing project for that matter it pays to focus on the process. In 2006 Infotrends did a study that concluded for every $1 spent for printing there's as much as $6 spent in the process, therefore you can save a lot more by focusing on the entire process that you can by just focusing on the printing cost. See diagram below.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Advertising is all about timing. Your message needs to be in front of the prospect at the time they need your product, otherwise its very likely to be ignored; that makes it expensive. Advertising over and over, no matter what the medium, can get very costly. Are there other cheaper ways to keep your message in front of clients and prospects each and every day? Desk pad calendars, while often not thought of as traditional advertising can be an inexpensive way for B2B companies to promote their products and services 365 day a year.
Advertising is everywhere but you have to wonder if its effective and for that matter can you even measure the effectiveness?
It's so easy to find low cost print resources on the internet these days. Some simple printed items have become virtual commodities. Of course, items like business cards and postcards really are quite simple, in and of themselves. Even more complex products like brochures, flyers, and sell sheets, even multi page catalogs -- there are plenty of online print shops touting the lowest prices on many of these items. If you know exactly what you want, and can design it yourself, a quick web search will find you lots of choices -- way too many.