Have you ever seen an ad for Facebook? Everyone knows who they are but I've never seen them advertise anywhere. I've never seen a TV ad, heard a radio ad, seen a print ad, seen a billboard or even a custom poster advertising Facebook and it's one of the biggest companies in the world. The only thing I've seen is a full color Tri Fold Brochure delivered by of all things snail mail!
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Printing the next brochures may be on the agenda, but before they are printed there is the design that must be taken into consideration. The content is written, and you have a rough layout, but there are three principals of color that must be taken into consideration.
Corporate approved promo items can be a cause of wasted time, conflict and ultimately
frustration for corporate marketing and staff in the field. The field team doesn’t want to have to check in with corporate to get permission to create materials. Corporate is charged with maintaining the integrity of the brand, and may not have the time to deal with multiple requests coming in from the field. It’s an ongoing dilemma.
Brochure printing can be an expensive undertaking but not if you know the secrets to saving money. For brochure printing in small quantities, say 1500 or less, think digital and think savings.
Brochure printing can be an expensive endeavor particularly if you don't know some of the many ways to keep costs down. Keep the following secrets in mind the next time you're involved in a brochure printing project, or any printing project for that matter.
If you're looking to save money on a brochure printing project, or any large printing project for that matter it pays to focus on the process. In 2006 Infotrends did a study that concluded for every $1 spent for printing there's as much as $6 spent in the process, therefore you can save a lot more by focusing on the entire process that you can by just focusing on the printing cost. See diagram below.
It's so easy to find low cost print resources on the internet these days. Some simple printed items have become virtual commodities. Of course, items like business cards and postcards really are quite simple, in and of themselves. Even more complex products like brochures, flyers, and sell sheets, even multi page catalogs -- there are plenty of online print shops touting the lowest prices on many of these items. If you know exactly what you want, and can design it yourself, a quick web search will find you lots of choices -- way too many.