Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Jody Raines

Recent Posts

4 Steps To Brand Recognition WIth Printed Promo Items Campaign

Posted by Jody Raines on Mon, Aug 22, 2011 @ 16:21 PM

Strategically printing and mailing information is an outbound marketing approach that works, as long as there is consistency of message or theme.  Creating a brand identity, then consistently and persistently distributing that brand or theme is important to establish an ongoing recognition for the brand.

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Topics: direct mail promo items, promo items envelope, printed promo items

5 Items You Shouldn't Forget When Printing Business Cards

Posted by Jody Raines on Thu, Aug 18, 2011 @ 06:28 AM

Printed business cards are important to any business, but when starting a new business they are a critical way to assure that your contact information gets into the hands of prospects and potential customers.  

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Topics: Business Printing, print business cards, design business cards

5 Tips To Creating More Effective Printed Flyers

Posted by Jody Raines on Mon, Aug 15, 2011 @ 08:42 AM

Searching for business?  How about sending your prospects a flyer?

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Topics: printed flyer, outbound marketing, effective flyer

Marketing Colleges With Print Brochures, Envelopes And Booklets

Posted by Jody Raines on Mon, Jul 25, 2011 @ 18:03 PM

Colleges seeking students and their parents make a big investment when they select the insitution they plan to attend for the next four years. One of the important tools a University marketer has to attract students are the printed brochures, printed booklets and printed folders that are sent out when a prospective student requests additional information. 

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Topics: college brochures, college booklets, printed booklets, Printed brochures

Why You Should Print Custom Calendars Now

Posted by Jody Raines on Wed, Jul 13, 2011 @ 12:04 PM

It's the midst of summer and the last thing you are thinking about is New Years Eve, but from a business marketing perspective, perhaps now is the time you should be planning ahead?  Not where to go to celebrate, but instead, printing custom calendars for your staff, your business associates, potential customers or current customers. 

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Topics: printed calendar, custom calendar, promotional items, Appointment book

3 Common Mistakes When Printing QR Codes

Posted by Jody Raines on Wed, Jul 6, 2011 @ 06:43 AM

Using a QR Code on printed collateral or promotional items can be a great new way to incorporate print with Internet.  Using A QR code to encourage "likes" on a Facebook page or to share information through a webinar is a great way to have your message projected directly into a person's phone.  After all, what could be  more powerful than to have your phone number where a potential customer is most likely to use it?

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Topics: printed calendar, printed coffee mug, printed promotional items

5 Tips To Creating A Powerful Brochure

Posted by Jody Raines on Thu, Jun 23, 2011 @ 13:30 PM

Your brochure is sometimes the lasting impression that a customer has about your company.  It can create a positive image or poor image, dependent upon how well it's put together. 

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Topics: Brochure Printing, branding, Printed brochures, recycled papers

Ideas For Using QR Codes In Printing And Promotional Items

Posted by Jody Raines on Fri, Jun 17, 2011 @ 07:25 AM

Printing promotional items or mailers with QR or Quick Response codes is becoming more and more popular as smart phones such as the Android, Blackberry and iPhone become more prevalent.  With a simple app that can be downloaded and installed on the phone, the phone becomes a portal of opportunity for online commerce. 

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Topics: promo items, promotional products, direct mail invitations

3 Rules For Logo Use In Printing And Branding

Posted by Jody Raines on Thu, Jun 9, 2011 @ 10:25 AM

Printing the next brochures may be on the agenda, but before they are printed there is the design that must be taken into consideration.  The content is written, and you have a rough layout, but there are three principals of color that must be taken into consideration.

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Topics: branding, brochures, printing, promotional items

5 Ideas For Brand Awareness During Summer Months: Promo Items

Posted by Jody Raines on Wed, Jun 1, 2011 @ 11:03 AM

When summer's heat has your customers thinking of the beach, are you able to stay top of mind with them?  How can you get your message into your customers head, or top of mind?  Here are 5 neat summer promo items that can help your message and brand while your clients are vacationing.

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Topics: summer promo items, promo ideas, branded promotional items