Online marketing communications--such as email campaigns, social media programs and digital brochures--seem to garner all the media attention when it comes to helping businesses connect with customers in today's competitive environment. But that doesn't mean your business strategy should dismiss the printed word. A well-done marketing brochure, catalog or other printed marketing piece can have big impact on engaging customers and building your brand, according to a new report by the Economist Intelligence Unit (EIU) and Lyris.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Everyone's heard of Geico if you haven't you must be living under a rock. They advertise on TV and radio all the time, the reference to living under a rock comes directly from one of their latest television ads. Geico clearly understands the value of repetition and keeping their name and brand in front of the customer. Printing and direct mail is an effective way to get their message in front of additional eyeballs but only if they can guarantee the envelope is opened each and every time.
Recently I purchased tickets from Ticketmaster to the band Furthur, the latest incarnation of The Grateful Dead, I'm a bit of a deadhead from way back but that's a story for another day. The tickets came via first-class mail I opened them as soon as they arrived to be sure they were correct. Inside the envelope along with the tickets was a printed flyer advertising Geico insurance highlighting both their 800 number and website. I couldn't avoid it if I wanted to, if I wanted to see my tickets Ihad to look at the Geico brand and their message.
It's ingenious Geico includes their printed message inside an envelope they know I'm anxious to open. They overcame the biggest obstacle in direct mail getting the envelope opened so the message is seen. Everyone gets direct mail it's as big today as it's always been most people recognize it from a mile away and discarded it without even opening the envelope. That's one reason why the direct mail response rate is relatively low. Partnering with Ticketmaster allows Geico to guarantee that their printed insert will be seen by the end-user.
What's all the fuss about QR or Quick Response codes and how do these black and white graphic images help promote business?