A portfolio folder is the perfect packaging solution when you have a large stack of full-sized 
papers or other documents that need to be given to a prospect, lead, or client. Far sturdier than a standard manila folder, and with greater capacity, these folders tell people they're dealing with a enterprise that understands when details matter.Custom portfolio folders take an everyday item and turn it into a marketing tool, that enhances your brand and can generate referrals in the process.Here are five great reasons to add branded portfolio folders to your selection of promotional items. They pay for themselves, and more quickly than you might think!
Five Ways A Branded Portfolio Folder Fulfills Your Goals
The more bright and expressive your folders are, the more likely people are to keep them. Since these folders are generally used when a person truly needs to retain the documents within, it makes sense to make them as striking as possible.In fact, hospitals are discovering that when used as a discharge folder a portfolio
folder saves moneyby preventing unnecessary re-admissions. Their usefulness as marketing investments is greatly extended when a person hangs onto them so they can refer back to the important documents inside on a regular basis
- Craft a personalized introduction.
Portfolio folders are great when used to introduce someone to your organization. From welcoming students into the family of their new university, to a 401K plan looking to outline an investor's rights an responsibilities, it's a stylish vehicle for large amounts of information.By using a fold-over flap with an inviting “Welcome!” or “Thanks!” and interior graphics that keep up a welcoming spirit, it helps guide newcomers through the process. Those initial moments can be crucial for bridging the relationship between you and the newcomer. Custom portfolio folders help create that bridge.
- Add calendars and schedules.
Are there certain activities that a customer or client will need to be undertaking at certain times? Add a schedule to the back of your portfolio folder! With plenty of room, up to 10x15”, you can easily create a calendar or schedule with a spot for notes as well.From payment schedules to reminders of your upcoming holidays, it's an easy way of ensuring everyone's on the same page, reducing headaches all around. These are the little touches that add up to a great customer experience.
- Make it an all-in-one file.
Several portfolio folders are designed specifically to fit
inside file cabinets, which means they're even easier to use. Why should your lead or client bother moving them from one folder to another, when it's already the right size? Chances are, it'll go right into place, and they'll always know where to look for it when they need it.Plus, then that means every time they flip past it, they'll be reminded of you. Not too many advertisers gain a foothold in the file cabinet – that's space that could be entirely yours.
- Custom branding makes it fit you
These days, even your portfolio folder should tell just a little bit more of your own corporate story, and show a bit more of your corporate face. Enterprises today need to be three-dimensional in the minds of customers, not just bland corporate masks.From adding custom copy on the front cover telling your philosophy, to graphic design meant to blend seamlessly into your established branding, to even full-color photographs enticing a recipient to open it... these folders can become inescapably yours. It's just another way you can help communicate your message to people, and show them why you're the group to trust.So, when you're looking for a new way to really wow your prospects with a document package they'll remember, consider a custom-crafted branded portfolio folder. These rugged folders are great for advancing your brand image, while working to boost your relationship with your leads and clients.
