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Tips For Designing An Effective Travel Document Organizer

Posted by Chris Higgins on Sat, Jul 20, 2013 @ 07:00 AM

Details matter in the travel industry. With margins often razor-thin, you should be looking for travel document folderevery opportunity to fine-tune and optimize your operations. Something as minor as the travel document organizer design you choose can help shave dollars off your overhead, or add dollars to your upsales.

In fact, a good travel document organizer is a significant asset for travel agents, car rental agencies, bus companies, railways, airlines, and more! These little folders have more uses than you might realize, and through optimizing various areas of their design they'll even pay their own way.

Why should you be looking at custom travel document folders, if you aren't already? Read on...

How Efficient Travel Document Organizers Shave Costs

Prevent Customer Lossage

Once you hand your customers their tickets, insurance paperwork, and other vital travel forms you need to know that they will be able to hang onto them. Lost paperwork can mean huge hassles for everyone, upset customers, and sometimes stranded people. Anything you can do to keep your customer and their documents together ultimately helps save you on support.

Consider, for example, whether you would be better off using the two-pocket design, or an accordion-folded single pocket. The accordion fold is deeper, accommodating more paperwork, whereas the two-pocket folder is good for keeping materials separated. Which approach would be more useful to your customers?

Whitespace is Potential Advertising

Both the interior and exterior of your travel document organizer design can be printed to say whatever you want. It's a great place to subtly push for upsales such as better meals, seats, or insurance policies. How often does a customer not glance inside the envelope before leaving your counter? Without these document holders, you could be passing up easy opportunities for quick conversions!

Consider, also, their potential for advertising partner companies. Set up reciprocal referral deals with other agents, taxi companies, local hotels, or more – then use your travel document organizers to advertise them.

Remember: If this is a customer's first night in town, you might be the first to tell him about local services. Referrals can add up to big money with the right partner.

Highlight Important Information

With the ability to custom-design your document folders inside and out, you can quickly add text and graphics that draw the customer's eye where you want it to be. It's simple to make those elements stand out, further reducing customer confusion and time-consuming questions.

If post-sale questions are a significant drain on your resources, perhaps one panel of the travel document envelope could be used for a “Frequently Asked Questions!”

Overestimate Weight Requirements

Spending a few cents extra for sturdy document organizers is an investment Travel Document Organizerthat can quickly pay for itself. Even if they're “too much” for an average customer, when the special one comes along who ends up with three times the paperwork, that's when it makes the difference. Those are the customers you especially want to get all their papers right the first time!

So get sturdy travel document folders, or even reinforced accordion folders, when it's vital that your customer or client keep all the paperwork you give them.

Pick The Travel Document Organizer Design That Fits Your Business

Customization makes all the difference between the standouts and the left-behinds when you're growing your business. Brand everything that is brandable, and find ways to put ads where ever possible.

With custom-made travel document folders, you're making a small investment that will pay off every time you hand papers to a customer. With sturdy construction, bright colorful imaging, and all the ads and information you want on-hand, you've created a versatile tool that reduces your overhead and helps keep you in the black!

Whether you need 50 folders or 50,000 – request a sample and see what a quality travel document organizer can bring to your business. 

Download  24 Innovative Uses  of Accordion Folders

Topics: branded promotional items, travel document folder, travel document organizer