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Business cards: Powerful pocket sized branding

Posted by Robert Higgins on Sat, May 29, 2010 @ 11:51 AM

Among  the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card.    Simple, inexpensive, easy to carry, and expected in any encounter,  the ubiquitous business card is your brand image in your pocket.  It's probably the most common form of brand advertising, and your most common marketing opportunity.   It's the staple in the stable of your business printing

 Business cards open doors.  They serve as tangible reminders of those you've met, and they generate future business.   Adding photos of your people to your company's business cards reinforces and cobrand your company's face with the human faces of your sales reps.    Photos transform  business cards from flat, two dimensional images into dynamic multimedia tools by tapping into the associated memories of your encounters with that person.   They reinforce your pride in your people, and show your people's passion, and how your people love their work. 

Print on demand has made full color business cards downright cheap.  They're so simple to order now too.   Companies can set up online business card programs where the cards can be ordered and proofed online in just a minute or two.  Once ordered, the cards are delivered in just a few days.  

                                    Business card programs

Business cards must be at the heart of your marketing campaign and brand building.   There's no better tool to get your marketing moneys worth. 

Business cards are the face of your business, why not make it a human face by adding photos of your people on this powerful branding tool.   

Topics: Business Printing, Marketing, Promotional advertising, image building, Passion, branding, marketing campaign, Print on demand, Love Your Work