Marketing on shopping bags is practiced by almost every retail store in the world. It's just another way they can keep their brand in front of as many people as possible. The problem with this is that it's short-lived. Those shopping bags make great walking billboards as you walk through the mall, but once you get home the shopping bag and the billboard promoting the store brand end up in the trash.
Brand awareness and name recognition increase with multiple impressions. The more people see the name, the more likely they are to remember it. Why else would a store spend extra for fancy bags? You're already a customer, and you've already made the purchase. The fancy bag lets everyone else know it as well.
How does a non retail business create multiple impressions without a store and without products that go in a bag? Pumping Solutions did it with deskpad calendars.
Deskpad calendars are one of the most cost effective ways to keep your company brand in front of customers for the entire year. Not only are they fantastic marketing vehicles, they are also useful tools that clients and prospects will use and look at hundreds of times a day.
With a deskpad calendar you can use color to highlight pictures of your products and you can even promote a different product every month. What other marketing vehicle gives you so much flexibility and so many guaranteed impressions per day for just pennies per impression?
