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Business printing | Using a distributor is like going to Walmart

Posted by Chris Higgins on Wed, Dec 17, 2008 @ 22:54 PM

For some reason many businesses that buy printing  think they are better off dealing directly with the manufacturer. they believe that if they are not buying direct from the factory then they are dealing with a broker and paying more.

Now the sentiment is one thing but the reality is another. with the exception of apple picking where you actually drive to the orchard and pay for the privilege of picking your own apples, almost everything you buy comes through a distribution channel that reduces the cost. Take the apple picking example: you can stop at the market (distributor, retailer, broker call it what you want) and buy a bag of apples for $5. Or you can go the direct route spend half a day in the car with the family, drive for an hour and pay $30 to pick your own. When you add in the gas and time, the cost can approach $100. Obviously you get a lot more in terms of family time and relaxation but when all you want is apples using the local distributor (market) costs a heck of a lot less.

When buying business printing using a distributor is like going to Walmart, you go to the one place that has everything you need at the lowest cost. Because there are so many different printed products all requiring specialized equipment the distributor matches your project with the best and lowest cost source to produce it. If you need document folders, custom presentation folders, promotional products, or custom stationary, the distributor will make sure each product is produced on the right equipment to ensure the lowest possible cost.

Think about it; you don't go the the ranch to buy a steak, Florida for an orange.  China for clothes and, Hollywood for a DVD, you go to Walmart where you get everything in one place at the lowest cost. When you need business printing, from custom posters to desk pad calendars work with a distributor to get all the printed products you need in one place at the lowest cost.

 

Topics: Business Printing, saving money, document holders, desk pad calendars, custom stationary, Walmart