One of the most effective forms of advertising is promotional product advertising. On average, you visit your refrigerator more than ten times daily. For this reason, a refrigerator magnet is a great advertising tool. Imagine having your marketing message receive that much exposure for such a minimal cost. In fact, the numbers show that a family of four may be exposed to your marketing message and logo in excess of 14,000 times each year. Refrigerator magnets are cost effective and produce results.
Top Five Advantages of Utilizing Promotional Merchandise
- The product is tangible, promoting repeat exposure.
- The impact the product has can easily be measured.
- Your promotional product can compliment all your other advertising media.
- Your products can easily be used to target specific audiences.
- Consumers will look favorably on your company.
Promotional Products to Consider
When considering which promotional product to use, remember to choose a product that offers longevity while targeting the audience you are looking to attract. You will want to get the most out of your product by making it something that will last for as long as possible.
Good examples of products that will last for an extended length of time include:
-Ballpoint ink pens. Ink pens are low cost and a highly effective form of advertisement. Customers will most likely use this pen every day. Pens can be mailed to the consumers, allowing you to reach a large area of potential customers at the same time.
-Sticky notes always come in handy and can last for a very long time. They are usually kept on a desk. These sticky notes can be created in a variety of shapes. For example, if you have a business that delivers products, the notes can be shaped like a delivery truck.
-Ceramic coffee mugs are just like the pens because they are also used daily.
-Highlighter pens of various colors and shapes.
-Bottle coolers.
-Key chains are another item that will stay in the customer’s sight frequently. Especially if the key chain has some kind of gadget on it, such as a bottle opener, miniature LED flashlight or a USB drive.
-Reusable tote bags, custom printed tote bags can act as a walking billboard for your brand. These days more and more people bring reusable tote bags to the grocery store to replace the paper or plastic bags the store provides, resulting in repeated exposure not only for the person with the bags but for everyone they walk past.
-Personalized Mouse Pads, a quality mouse pad will often stay on your customers desk for months and months
-Deskpad Calendars, believe it or not in 2011 78% of businesses still used printed calendars, and a high impact deskpad calendar can promote your brand 365 days a year.
If your looking for an effective, reliable marketing vehicle, promotional products and Promotional merchandise are extremely valuable because of their ability to provide your company repeat exposure without added cost.