--- title: Promotional Merchandise an Affordable, Form of Product Placement description: Promotional merchandise gives you the power of product placement in your customer's office. image: https://www.dataguide.com/hs-fs/file-13024898-jpg/images/snc3b_phto_med-resized-600.jpg --- [![Print Promotional Solutions](https://www.dataguide.com/hs-fs/file-13023113-jpg/images/dataguide.jpg?width=314&height=58&name=dataguide.jpg "Print Promotional Solutions")](https://www.dataguide.com/) # Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products ## [Promotional Merchandise an Affordable, Form of Product Placement](https://www.dataguide.com/Print-Blog/bid/85635/Promotional-Merchandise-an-Affordable-Form-of-Product-Placement) Posted by [Chris Higgins](https://www.dataguide.com/print-blog/author/chris-higgins) on Tue, Jun 19, 2012 @ 09:51 AM - [Tweet](https://twitter.com/share) For a fleeting appearance of their product or logo in a movie or TV show, companies spend big money. It’s worth it to them to increase their **brand recognition** in front of a large, captive audience. You may say your marketing budget can’t bear a hit like that, and that may well be true. But did you ever think how **promotional merchandise**, like calendars or pens bearing your business brand, work a lot like product placement in movies?![Note cubes](https://www.dataguide.com/hs-fs/file-13024898-jpg/images/snc3b_phto_med-resized-600.jpg?width=236&height=315&name=snc3b_phto_med-resized-600.jpg) The difference is that **promotional merchandise** makes daily appearances in real life. These items are like props that are always in view in the offices of your customers' key decision makers. They're sitting on desks or up on a wall where they serve as a constant reminder of you and your products. And you can place these items in these key locations for a lot less cost than a few seconds of screen time. Mouse pads, [calendars](https://www.dataguide.com/promotional-calendar--custom-calendars/), sticky notes, [USB flash drives](https://www.dataguide.com/promotional-usb-flash-drives/), pens and countless other promotional products displaying your business identity, or brand, will keep you at top of mind. Business printing items, such as [presentation folders](https://www.dataguide.com/custom-presentation-folders/), also keep you out in front of key decision makers. For a minimal cost -- especially when compared to product placement -- **promotional merchandise** gives you a big bang for your buck. Research by the Advertising Specialty Institute (ASI) shows that promotional merchandise is far more cost effective than other forms of advertising in terms of cost per impression (CPI) -- that is, the number of times an advertising image is seen by your intended audience. ![Promotional Merchandise](https://www.dataguide.com/hs-fs/file-13208243-jpeg/images/water-bottles.jpeg)The average per impression cost of an advertising specialty item is $0.004, according to the study. That makes promotional products less expensive per impression than nearly all other media. For instance, Nielsen Media reports that the CPI for a national magazine ad is $0.033; a newspaper ad, $0.0129; a prime time TV ad, $0.019; a cable TV ad, $0.007; a syndicated TV ad, $0.006; and a radio spot, $0.005. The study doesn't offer a comparative cost for a product placement, but it's safe to say you're money will go further when you purchase **promotional products** that you carefully target to your most likely sales candidates. There's other evidence of the value of business printing or promotional items in attracting business clients. ASI reports that 84% of respondents in a study said that they recall the name of the business printed on a product they receive. In addition, 42% say they have a more favorable impression of an advertiser after receiving a promotional gift with the business's name on it. So, unless you have more marketing money than you know what to do with, skip Hollywood and take care of your own product placements with **[promotional products](https://www.dataguide.com/products/promotional-products/)**.   Topics: [Promotional advertising](https://www.dataguide.com/print-blog/topic/promotional-advertising), [promotional merchandise](https://www.dataguide.com/print-blog/topic/promotional-merchandise), [branded promotional items](https://www.dataguide.com/print-blog/topic/branded-promotional-items) ### Subscribe by Email ### Most Popular ### Browse By tag - [accordion folder (12)](https://www.dataguide.com/print-blog/topic/accordion-folder) - [accordion folders (19)](https://www.dataguide.com/print-blog/topic/accordion-folders) - [Advertising (34)](https://www.dataguide.com/print-blog/topic/advertising) - [Appointment book (5)](https://www.dataguide.com/print-blog/topic/appointment-book) - [booklet (1)](https://www.dataguide.com/print-blog/topic/booklet) - [Booklet Printing (1)](https://www.dataguide.com/print-blog/topic/booklet-printing) - [Booklets (5)](https://www.dataguide.com/print-blog/topic/booklets) - [branded accordion folders (3)](https://www.dataguide.com/print-blog/topic/branded-accordion-folders) - [branded promotional items (48)](https://www.dataguide.com/print-blog/topic/branded-promotional-items) - [branding (16)](https://www.dataguide.com/print-blog/topic/branding) - [brochure printers (1)](https://www.dataguide.com/print-blog/topic/brochure-printers) - [Brochure Printing (11)](https://www.dataguide.com/print-blog/topic/brochure-printing) - [brochures (7)](https://www.dataguide.com/print-blog/topic/brochures) - [bumperstickers (1)](https://www.dataguide.com/print-blog/topic/bumperstickers) - [business cards (1)](https://www.dataguide.com/print-blog/topic/business-cards) - [Business Printing (21)](https://www.dataguide.com/print-blog/topic/business-printing) - [calendars (2)](https://www.dataguide.com/print-blog/topic/calendars) - [California plastic bag ban (1)](https://www.dataguide.com/print-blog/topic/california-plastic-bag-ban) - [catalogs (1)](https://www.dataguide.com/print-blog/topic/catalogs) - [college booklets (1)](https://www.dataguide.com/print-blog/topic/college-booklets) - [college brochures (1)](https://www.dataguide.com/print-blog/topic/college-brochures) - [company store (1)](https://www.dataguide.com/print-blog/topic/company-store) - [corporate store (1)](https://www.dataguide.com/print-blog/topic/corporate-store) - [Custom Accordion Folder (5)](https://www.dataguide.com/print-blog/topic/custom-accordion-folder) - [Custom Appointment Book (2)](https://www.dataguide.com/print-blog/topic/custom-appointment-book) - [custom calendar (2)](https://www.dataguide.com/print-blog/topic/custom-calendar) - [custom desk pad calendar (3)](https://www.dataguide.com/print-blog/topic/custom-desk-pad-calendar) - [custom discharge folder (3)](https://www.dataguide.com/print-blog/topic/custom-discharge-folder) - [custom discharge folders (4)](https://www.dataguide.com/print-blog/topic/custom-discharge-folders) - [Custom document Folder (2)](https://www.dataguide.com/print-blog/topic/custom-document-folder) - [Custom folder (11)](https://www.dataguide.com/print-blog/topic/custom-folder) - [custom notepads (1)](https://www.dataguide.com/print-blog/topic/custom-notepads) - [Custom posters (2)](https://www.dataguide.com/print-blog/topic/custom-posters) - [custom promotional products (2)](https://www.dataguide.com/print-blog/topic/custom-promotional-products) - [Custom Real Estate Folders (3)](https://www.dataguide.com/print-blog/topic/custom-real-estate-folders) - [custom stationary (3)](https://www.dataguide.com/print-blog/topic/custom-stationary) - [customized calendars (1)](https://www.dataguide.com/print-blog/topic/customized-calendars) - [customized document folders (1)](https://www.dataguide.com/print-blog/topic/customized-document-folders) - [Customized Notepads (6)](https://www.dataguide.com/print-blog/topic/customized-notepads) - [customized USB flash drives (4)](https://www.dataguide.com/print-blog/topic/customized-usb-flash-drives) - [design business cards (1)](https://www.dataguide.com/print-blog/topic/design-business-cards) - [desk calendar (2)](https://www.dataguide.com/print-blog/topic/desk-calendar) - [desk pad calendar (11)](https://www.dataguide.com/print-blog/topic/desk-pad-calendar) - [desk pad calendars (9)](https://www.dataguide.com/print-blog/topic/desk-pad-calendars) - [digital printing (3)](https://www.dataguide.com/print-blog/topic/digital-printing) - [dimensional mailers (1)](https://www.dataguide.com/print-blog/topic/dimensional-mailers) - [direct mail invitations (3)](https://www.dataguide.com/print-blog/topic/direct-mail-invitations) - [direct mail promo items (1)](https://www.dataguide.com/print-blog/topic/direct-mail-promo-items) - [discharge folders (16)](https://www.dataguide.com/print-blog/topic/discharge-folders) - [Distribution (3)](https://www.dataguide.com/print-blog/topic/distribution) - [Document folders (28)](https://www.dataguide.com/print-blog/topic/document-folders) - [document holders (14)](https://www.dataguide.com/print-blog/topic/document-holders) - [earth friendly promo products (1)](https://www.dataguide.com/print-blog/topic/earth-friendly-promo-products) - [effective flyer (1)](https://www.dataguide.com/print-blog/topic/effective-flyer) - [embossed printing (1)](https://www.dataguide.com/print-blog/topic/embossed-printing) - [envelope printing (3)](https://www.dataguide.com/print-blog/topic/envelope-printing) - [flash drives (3)](https://www.dataguide.com/print-blog/topic/flash-drives) - [flyers (2)](https://www.dataguide.com/print-blog/topic/flyers) - [Funny (2)](https://www.dataguide.com/print-blog/topic/funny) - [green promo products (3)](https://www.dataguide.com/print-blog/topic/green-promo-products) - [HCAHPS scores (2)](https://www.dataguide.com/print-blog/topic/hcahps-scores) - [holiday cards (1)](https://www.dataguide.com/print-blog/topic/holiday-cards) - [hospital discharge folders (8)](https://www.dataguide.com/print-blog/topic/hospital-discharge-folders) - [hospital readmissions (3)](https://www.dataguide.com/print-blog/topic/hospital-readmissions) - [hospital records folder (8)](https://www.dataguide.com/print-blog/topic/hospital-records-folder) - [image building (1)](https://www.dataguide.com/print-blog/topic/image-building) - [inventory control (1)](https://www.dataguide.com/print-blog/topic/inventory-control) - [lawn signs (2)](https://www.dataguide.com/print-blog/topic/lawn-signs) - [Love Your Work (3)](https://www.dataguide.com/print-blog/topic/love-your-work) - [low cost print (3)](https://www.dataguide.com/print-blog/topic/low-cost-print) - [lowest prices (1)](https://www.dataguide.com/print-blog/topic/lowest-prices) - [mailing services (2)](https://www.dataguide.com/print-blog/topic/mailing-services) - [Marketing (28)](https://www.dataguide.com/print-blog/topic/marketing) - [marketing campaign (8)](https://www.dataguide.com/print-blog/topic/marketing-campaign) - [marketing moneys worth (2)](https://www.dataguide.com/print-blog/topic/marketing-moneys-worth) - [matchbook collecting (1)](https://www.dataguide.com/print-blog/topic/matchbook-collecting) - [Miss America (1)](https://www.dataguide.com/print-blog/topic/miss-america) - [multi page catalogs (1)](https://www.dataguide.com/print-blog/topic/multi-page-catalogs) - [outbound marketing (1)](https://www.dataguide.com/print-blog/topic/outbound-marketing) - [Passion (2)](https://www.dataguide.com/print-blog/topic/passion) - [Pocket folders (6)](https://www.dataguide.com/print-blog/topic/pocket-folders) - [political signs (1)](https://www.dataguide.com/print-blog/topic/political-signs) - [portable powerbank (1)](https://www.dataguide.com/print-blog/topic/portable-powerbank) - [Portfolio Folder (2)](https://www.dataguide.com/print-blog/topic/portfolio-folder) - [Portfolio Folders (2)](https://www.dataguide.com/print-blog/topic/portfolio-folders) - [postcard printing (3)](https://www.dataguide.com/print-blog/topic/postcard-printing) - [postcards (1)](https://www.dataguide.com/print-blog/topic/postcards) - [Presentation folder (9)](https://www.dataguide.com/print-blog/topic/presentation-folder) - [presentation folders (8)](https://www.dataguide.com/print-blog/topic/presentation-folders) - [print business cards (1)](https://www.dataguide.com/print-blog/topic/print-business-cards) - [Print on demand (2)](https://www.dataguide.com/print-blog/topic/print-on-demand) - [printed booklets (1)](https://www.dataguide.com/print-blog/topic/printed-booklets) - [Printed brochures (4)](https://www.dataguide.com/print-blog/topic/printed-brochures) - [printed calendar (2)](https://www.dataguide.com/print-blog/topic/printed-calendar) - [printed coffee mug (1)](https://www.dataguide.com/print-blog/topic/printed-coffee-mug) - [printed flyer (1)](https://www.dataguide.com/print-blog/topic/printed-flyer) - [printed folders (2)](https://www.dataguide.com/print-blog/topic/printed-folders) - [Printed Marketing Materials (7)](https://www.dataguide.com/print-blog/topic/printed-marketing-materials) - [printed mouse pads (1)](https://www.dataguide.com/print-blog/topic/printed-mouse-pads) - [printed piece (1)](https://www.dataguide.com/print-blog/topic/printed-piece) - [printed promo items (3)](https://www.dataguide.com/print-blog/topic/printed-promo-items) - [printed promotional items (9)](https://www.dataguide.com/print-blog/topic/printed-promotional-items) - [printed tote bag (1)](https://www.dataguide.com/print-blog/topic/printed-tote-bag) - [printing (7)](https://www.dataguide.com/print-blog/topic/printing) - [printing cards (1)](https://www.dataguide.com/print-blog/topic/printing-cards) - [promo ideas (1)](https://www.dataguide.com/print-blog/topic/promo-ideas) - [promo items (8)](https://www.dataguide.com/print-blog/topic/promo-items) - [promo items envelope (1)](https://www.dataguide.com/print-blog/topic/promo-items-envelope) - [promo products (2)](https://www.dataguide.com/print-blog/topic/promo-products) - [Promotional advertising (30)](https://www.dataguide.com/print-blog/topic/promotional-advertising) - [promotional calendars (12)](https://www.dataguide.com/print-blog/topic/promotional-calendars) - [promotional folders (3)](https://www.dataguide.com/print-blog/topic/promotional-folders) - [promotional gift (2)](https://www.dataguide.com/print-blog/topic/promotional-gift) - [promotional items (10)](https://www.dataguide.com/print-blog/topic/promotional-items) - [promotional merchandise (20)](https://www.dataguide.com/print-blog/topic/promotional-merchandise) - [promotional mugs (2)](https://www.dataguide.com/print-blog/topic/promotional-mugs) - [promotional product (2)](https://www.dataguide.com/print-blog/topic/promotional-product) - [promotional products (20)](https://www.dataguide.com/print-blog/topic/promotional-products) - [QR codes (3)](https://www.dataguide.com/print-blog/topic/qr-codes) - [quick response codes (2)](https://www.dataguide.com/print-blog/topic/quick-response-codes) - [real estate (1)](https://www.dataguide.com/print-blog/topic/real-estate) - [real estate folders (7)](https://www.dataguide.com/print-blog/topic/real-estate-folders) - [recycled papers (1)](https://www.dataguide.com/print-blog/topic/recycled-papers) - [Red Sox (2)](https://www.dataguide.com/print-blog/topic/red-sox) - [Reduce cost (5)](https://www.dataguide.com/print-blog/topic/reduce-cost) - [return on investment (3)](https://www.dataguide.com/print-blog/topic/return-on-investment) - [ROI (4)](https://www.dataguide.com/print-blog/topic/roi) - [Save money (5)](https://www.dataguide.com/print-blog/topic/save-money) - [saving money (4)](https://www.dataguide.com/print-blog/topic/saving-money) - [Scott Brown (3)](https://www.dataguide.com/print-blog/topic/scott-brown) - [sell sheets (1)](https://www.dataguide.com/print-blog/topic/sell-sheets) - [Simpsons ride (1)](https://www.dataguide.com/print-blog/topic/simpsons-ride) - [sticky note cubes (3)](https://www.dataguide.com/print-blog/topic/sticky-note-cubes) - [sticky notes (3)](https://www.dataguide.com/print-blog/topic/sticky-notes) - [summer promo items (1)](https://www.dataguide.com/print-blog/topic/summer-promo-items) - [Thomas Paine (1)](https://www.dataguide.com/print-blog/topic/thomas-paine) - [title and settlement company (1)](https://www.dataguide.com/print-blog/topic/title-and-settlement-company) - [tourism promotion (1)](https://www.dataguide.com/print-blog/topic/tourism-promotion) - [Transition Folder (4)](https://www.dataguide.com/print-blog/topic/transition-folder) - [travel document folder (6)](https://www.dataguide.com/print-blog/topic/travel-document-folder) - [travel document holders (2)](https://www.dataguide.com/print-blog/topic/travel-document-holders) - [travel document organizer (4)](https://www.dataguide.com/print-blog/topic/travel-document-organizer) - [travel folders (1)](https://www.dataguide.com/print-blog/topic/travel-folders) - [usb flash drives (2)](https://www.dataguide.com/print-blog/topic/usb-flash-drives) - [Walmart (1)](https://www.dataguide.com/print-blog/topic/walmart) - [Web to Print (2)](https://www.dataguide.com/print-blog/topic/web-to-print) ### Browse By Date - [April 2015 (1)](https://www.dataguide.com/print-blog/archive/2015/04) - [February 2015 (5)](https://www.dataguide.com/print-blog/archive/2015/02) - [January 2015 (1)](https://www.dataguide.com/print-blog/archive/2015/01) - [November 2014 (4)](https://www.dataguide.com/print-blog/archive/2014/11) - [October 2014 (1)](https://www.dataguide.com/print-blog/archive/2014/10) - [September 2014 (1)](https://www.dataguide.com/print-blog/archive/2014/09) - [July 2014 (3)](https://www.dataguide.com/print-blog/archive/2014/07) - [June 2014 (3)](https://www.dataguide.com/print-blog/archive/2014/06) - [May 2014 (2)](https://www.dataguide.com/print-blog/archive/2014/05) - [April 2014 (9)](https://www.dataguide.com/print-blog/archive/2014/04) - [March 2014 (11)](https://www.dataguide.com/print-blog/archive/2014/03) - [February 2014 (8)](https://www.dataguide.com/print-blog/archive/2014/02) - [January 2014 (1)](https://www.dataguide.com/print-blog/archive/2014/01) - [December 2013 (1)](https://www.dataguide.com/print-blog/archive/2013/12) - [November 2013 (5)](https://www.dataguide.com/print-blog/archive/2013/11) - [October 2013 (4)](https://www.dataguide.com/print-blog/archive/2013/10) - [September 2013 (4)](https://www.dataguide.com/print-blog/archive/2013/09) - [August 2013 (9)](https://www.dataguide.com/print-blog/archive/2013/08) - [July 2013 (12)](https://www.dataguide.com/print-blog/archive/2013/07) - [June 2013 (3)](https://www.dataguide.com/print-blog/archive/2013/06) - [January 2013 (3)](https://www.dataguide.com/print-blog/archive/2013/01) - [June 2012 (1)](https://www.dataguide.com/print-blog/archive/2012/06) - [May 2012 (3)](https://www.dataguide.com/print-blog/archive/2012/05) - [April 2012 (5)](https://www.dataguide.com/print-blog/archive/2012/04) - [March 2012 (6)](https://www.dataguide.com/print-blog/archive/2012/03) - [October 2011 (1)](https://www.dataguide.com/print-blog/archive/2011/10) - [August 2011 (3)](https://www.dataguide.com/print-blog/archive/2011/08) - [July 2011 (3)](https://www.dataguide.com/print-blog/archive/2011/07) - [June 2011 (4)](https://www.dataguide.com/print-blog/archive/2011/06) - [May 2011 (3)](https://www.dataguide.com/print-blog/archive/2011/05) - [April 2011 (4)](https://www.dataguide.com/print-blog/archive/2011/04) - [February 2011 (6)](https://www.dataguide.com/print-blog/archive/2011/02) - [January 2011 (1)](https://www.dataguide.com/print-blog/archive/2011/01) - [December 2010 (2)](https://www.dataguide.com/print-blog/archive/2010/12) - [November 2010 (3)](https://www.dataguide.com/print-blog/archive/2010/11) - [October 2010 (4)](https://www.dataguide.com/print-blog/archive/2010/10) - [June 2010 (2)](https://www.dataguide.com/print-blog/archive/2010/06) - [May 2010 (3)](https://www.dataguide.com/print-blog/archive/2010/05) - [April 2010 (2)](https://www.dataguide.com/print-blog/archive/2010/04) - [March 2010 (3)](https://www.dataguide.com/print-blog/archive/2010/03) - [February 2010 (2)](https://www.dataguide.com/print-blog/archive/2010/02) - [January 2010 (1)](https://www.dataguide.com/print-blog/archive/2010/01) - [December 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/12) - [November 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/11) - [October 2009 (1)](https://www.dataguide.com/print-blog/archive/2009/10) - [July 2009 (1)](https://www.dataguide.com/print-blog/archive/2009/07) - [May 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/05) - [April 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/04) - [March 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/03) - [February 2009 (4)](https://www.dataguide.com/print-blog/archive/2009/02) - [January 2009 (4)](https://www.dataguide.com/print-blog/archive/2009/01) - [December 2008 (2)](https://www.dataguide.com/print-blog/archive/2008/12) - [November 2008 (2)](https://www.dataguide.com/print-blog/archive/2008/11) - [June 2008 (1)](https://www.dataguide.com/print-blog/archive/2008/06) © 2015 www.dataguide.com [Login](https://login.hubspot.com/login/?loginPortalId=1143&loginRedirectUrl=)