The battle for eyeballs and impressions continues daily. Banner ads, billboards, Internet, newspapers, television, direct mail; businesses everywhere battle to keep their brand in front of clients and prospects.
The other day I saw a truck driving through the city with a huge sign on the back. Not a sign painted on the side of a truck carrying freight, a sign truck, the entire back of the truck was a huge billboard, the truck drove around the city exposing the sign to as many people as possible. It's only purpose is to be a mobile billboard. Effective? who knows, environmentally friendly, I think not, inexpensive, I doubt it.
Is it effective? What does it cost? Are the right people seeing the message? can you measure it? is there a return on investment? does it work for B2B companies?
I know a guy that works at a big electrical supply company they spend over 1 million dollars per year to be the official electrical supplier for the local baseball team. If you follow the team you know their name and what they do, I know who they are and if you ask me tomorrow I can tell you the company name right away. The problem is I don't buy electrical supplies and neither do most of the hundreds of thousands of people that see their message day after day.
What if they could lease space right on their clients desks for less than a penny a day, in effect put a billboard on the desk of the people that buy their product on a daily basis. What if they could rent space on the desks of 10,000 clients and prospects for a tiny fraction of what they pay to sponsor the baseball team? A desk pad calendar can do exactly that. A colorful high impact desk pad calendar will stay on a client or prospects desk, be seen and get used every day of the year.
The idea of effective marketing and advertising is to be in front of the the right people (buyers) at the right time (when they need to buy) A desk pad calendar is one of the few marketing tools that can pretty much guarantee that result.
Its something to think about if you're a B2B marketer. Impressions matter; the more your brand is seen the more it's recognized leading to increased market share. If you're looking for a tool that will stay in front of your target audience day after day then low cost, full color, high impact desk pad calendars are worth consideration.