--- title: Combine Promotional Merchandise With The Web For Big Results description: Combine promotional merchandise with the web and super charge your marketing efforts image: https://www.dataguide.com/hs-fs/file-13024456-jpg/images/printed-mugs-stack.jpg --- [![Print Promotional Solutions](https://www.dataguide.com/hs-fs/file-13023113-jpg/images/dataguide.jpg?width=314&height=58&name=dataguide.jpg "Print Promotional Solutions")](https://www.dataguide.com/) # Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products ## [Combine Promotional Merchandise With The Web For Big Results](https://www.dataguide.com/Print-Blog/bid/94574/Combine-Promotional-Merchandise-With-The-Web-For-Big-Results) Posted by [Chris Higgins](https://www.dataguide.com/print-blog/author/chris-higgins) on Fri, Jan 25, 2013 @ 11:10 AM - [Tweet](https://twitter.com/share) The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or [**Inbound Marketing**](https://www.hubspot.com). But that doesn't mean traditional marketing is dead, in fact in some areas, such as [promotional merchandise](https://www.dataguide.com/promotional-merchandise/) and even printing, the rise of the Internet has made old school marketing even more valuable. A website allows companies to tell their stories in unlimited detail at extremely low cost but it's only effective when customers and prospects go to the website to get the story. **Promotional merchandise** and printing are very effective at driving traffic to a company's website and more importantly to the specific section of the site you want them to visit. A recent article written for the Association of Strategic Marketing [asserts](http://www.associationofmarketing.org/articles/view.php?article_id=7150) that promotional items are the simplest way to drive a business marketing message. When you combine the power of promotional products with the power of the Internet you can dramatically expand the reach of any marketing campaign. **The following 5 ideas** can help you get started and super charge your next marketing campaign. ![Promotional mug](https://www.dataguide.com/hs-fs/file-13024456-jpg/images/printed-mugs-stack.jpg?width=191&height=143&name=printed-mugs-stack.jpg)Give away a useful **promotional product** as a reward for an action taken on your website. It's amazing what people will do for free stuff or a chance to win something. Create an offer to give them a branded [coffee mug](https://www.dataguide.com/promotional-mugs/), a [personalized mouse pad](https://www.dataguide.com/personalized-mouse-pads/), or even a stylus pen in exchange for information you can use. Some marketers claim an email address is [worth as much as $120](http://fiorecommunications.com/2011/06/30/120-for-my-email-address-you-betcha/), if that's true an email address in exchange for a $3 promotional item is a really good investment. Create a hidden section of your website that is only accessible with a specific URL address and provide that URL on specific promotional merchandise or print material. This allows you to measure exactly how many visitors come to that section of the site so you can measure exactly how well a particular **promotion or special event** does. This can be especially effective in determining your return on investment for a trade show or some other event you're involved in. Drive traffic at a trade show or special event by creating buzz about a unique promotional product that ties in with your overall marketing strategy. [Hubspot](https://www.hubspot.com) an inbound marketing company had huge success with this strategy and their unicorns at [Dreamforce](http://www.salesforce.com/dreamforce/DF12/) 2011, not only were they able to drive enormous amounts of traffic at the event they were able to maintain the [unicorn marketing theme](https://www.hubspot.com/blog/bid/23674/HubSpot-Dreaming-About-Rainbows-And-Unicorns-At-Dreamforce) for months after the event. They even went so far as to issue an apology for the [unicorn shortage](https://www.hubspot.com/blog/bid/23690/HubSpot-Apologizes-For-Unicorn-Shortage) they created. Include a QR code on specialized **promotional merchandise** and printed material to capture ![QR Code](https://www.dataguide.com/hs-fs/file-13023124-jpg/images/dataguide1.jpg?width=119&height=119&name=dataguide1.jpg) mobile traffic. A QR code is a barcode like image that you can print anywhere, when scanned with a smartphone it will bring the user to a specific web page where you can further engage them. QR codes appear on all kids of print advertising you can generate your own QR codes and add them to any of your printed material for almost no additional cost. ![Promotional Merchandise](https://www.dataguide.com/hs-fs/file-13024659-jpg/images/refrigerator-magnet_aos.jpg?width=151&height=227&name=refrigerator-magnet_aos.jpg)Make it easier for users to to find specific information on a website by providing specific URL information in an easy use and easy to find place. Army Onesource uses this strategy to reduce phone traffic and direct users to specific high use area's of their massive website. Users are sent a simple refrigerator magnet with the URL addresses of the most used parts of their site reducing the number of phone calls from frustrated users that can't find what they are looking for. The Internet has created numerous new marketing channels but it's also increased the power of traditional channels like **promotional merchandise** and print. Combine the power of these two mediums and super charge your marketing and your results.   Topics: [Advertising](https://www.dataguide.com/print-blog/topic/advertising), [Marketing](https://www.dataguide.com/print-blog/topic/marketing), [Promotional advertising](https://www.dataguide.com/print-blog/topic/promotional-advertising), [promotional merchandise](https://www.dataguide.com/print-blog/topic/promotional-merchandise), [printed promotional items](https://www.dataguide.com/print-blog/topic/printed-promotional-items) ### Subscribe by Email ### Most Popular ### Browse By tag - [accordion folder (12)](https://www.dataguide.com/print-blog/topic/accordion-folder) - [accordion folders (19)](https://www.dataguide.com/print-blog/topic/accordion-folders) - [Advertising (34)](https://www.dataguide.com/print-blog/topic/advertising) - [Appointment book (5)](https://www.dataguide.com/print-blog/topic/appointment-book) - [booklet (1)](https://www.dataguide.com/print-blog/topic/booklet) - [Booklet Printing (1)](https://www.dataguide.com/print-blog/topic/booklet-printing) - [Booklets (5)](https://www.dataguide.com/print-blog/topic/booklets) - [branded accordion folders (3)](https://www.dataguide.com/print-blog/topic/branded-accordion-folders) - [branded promotional items (48)](https://www.dataguide.com/print-blog/topic/branded-promotional-items) - [branding (16)](https://www.dataguide.com/print-blog/topic/branding) - [brochure printers (1)](https://www.dataguide.com/print-blog/topic/brochure-printers) - [Brochure Printing (11)](https://www.dataguide.com/print-blog/topic/brochure-printing) - [brochures (7)](https://www.dataguide.com/print-blog/topic/brochures) - [bumperstickers (1)](https://www.dataguide.com/print-blog/topic/bumperstickers) - [business cards (1)](https://www.dataguide.com/print-blog/topic/business-cards) - [Business Printing (21)](https://www.dataguide.com/print-blog/topic/business-printing) - [calendars (2)](https://www.dataguide.com/print-blog/topic/calendars) - [California plastic bag ban (1)](https://www.dataguide.com/print-blog/topic/california-plastic-bag-ban) - [catalogs (1)](https://www.dataguide.com/print-blog/topic/catalogs) - [college booklets (1)](https://www.dataguide.com/print-blog/topic/college-booklets) - [college brochures (1)](https://www.dataguide.com/print-blog/topic/college-brochures) - [company store (1)](https://www.dataguide.com/print-blog/topic/company-store) - [corporate store (1)](https://www.dataguide.com/print-blog/topic/corporate-store) - [Custom Accordion Folder (5)](https://www.dataguide.com/print-blog/topic/custom-accordion-folder) - [Custom Appointment Book (2)](https://www.dataguide.com/print-blog/topic/custom-appointment-book) - [custom calendar (2)](https://www.dataguide.com/print-blog/topic/custom-calendar) - [custom desk pad calendar (3)](https://www.dataguide.com/print-blog/topic/custom-desk-pad-calendar) - [custom discharge folder (3)](https://www.dataguide.com/print-blog/topic/custom-discharge-folder) - [custom discharge folders (4)](https://www.dataguide.com/print-blog/topic/custom-discharge-folders) - [Custom document Folder (2)](https://www.dataguide.com/print-blog/topic/custom-document-folder) - [Custom folder (11)](https://www.dataguide.com/print-blog/topic/custom-folder) - [custom notepads (1)](https://www.dataguide.com/print-blog/topic/custom-notepads) - [Custom posters (2)](https://www.dataguide.com/print-blog/topic/custom-posters) - [custom promotional products (2)](https://www.dataguide.com/print-blog/topic/custom-promotional-products) - [Custom Real Estate Folders (3)](https://www.dataguide.com/print-blog/topic/custom-real-estate-folders) - [custom stationary (3)](https://www.dataguide.com/print-blog/topic/custom-stationary) - [customized calendars (1)](https://www.dataguide.com/print-blog/topic/customized-calendars) - [customized document folders (1)](https://www.dataguide.com/print-blog/topic/customized-document-folders) - [Customized Notepads (6)](https://www.dataguide.com/print-blog/topic/customized-notepads) - [customized USB flash drives (4)](https://www.dataguide.com/print-blog/topic/customized-usb-flash-drives) - [design business cards (1)](https://www.dataguide.com/print-blog/topic/design-business-cards) - [desk calendar (2)](https://www.dataguide.com/print-blog/topic/desk-calendar) - [desk pad calendar (11)](https://www.dataguide.com/print-blog/topic/desk-pad-calendar) - [desk pad calendars (9)](https://www.dataguide.com/print-blog/topic/desk-pad-calendars) - [digital printing (3)](https://www.dataguide.com/print-blog/topic/digital-printing) - [dimensional mailers (1)](https://www.dataguide.com/print-blog/topic/dimensional-mailers) - [direct mail invitations (3)](https://www.dataguide.com/print-blog/topic/direct-mail-invitations) - [direct mail promo items (1)](https://www.dataguide.com/print-blog/topic/direct-mail-promo-items) - [discharge folders (16)](https://www.dataguide.com/print-blog/topic/discharge-folders) - [Distribution (3)](https://www.dataguide.com/print-blog/topic/distribution) - [Document folders (28)](https://www.dataguide.com/print-blog/topic/document-folders) - [document holders (14)](https://www.dataguide.com/print-blog/topic/document-holders) - [earth friendly promo products (1)](https://www.dataguide.com/print-blog/topic/earth-friendly-promo-products) - [effective flyer (1)](https://www.dataguide.com/print-blog/topic/effective-flyer) - [embossed printing (1)](https://www.dataguide.com/print-blog/topic/embossed-printing) - [envelope printing (3)](https://www.dataguide.com/print-blog/topic/envelope-printing) - [flash drives (3)](https://www.dataguide.com/print-blog/topic/flash-drives) - [flyers (2)](https://www.dataguide.com/print-blog/topic/flyers) - [Funny (2)](https://www.dataguide.com/print-blog/topic/funny) - [green promo products (3)](https://www.dataguide.com/print-blog/topic/green-promo-products) - [HCAHPS scores (2)](https://www.dataguide.com/print-blog/topic/hcahps-scores) - [holiday cards (1)](https://www.dataguide.com/print-blog/topic/holiday-cards) - [hospital discharge folders (8)](https://www.dataguide.com/print-blog/topic/hospital-discharge-folders) - [hospital readmissions (3)](https://www.dataguide.com/print-blog/topic/hospital-readmissions) - [hospital records folder (8)](https://www.dataguide.com/print-blog/topic/hospital-records-folder) - [image building (1)](https://www.dataguide.com/print-blog/topic/image-building) - [inventory control (1)](https://www.dataguide.com/print-blog/topic/inventory-control) - [lawn signs (2)](https://www.dataguide.com/print-blog/topic/lawn-signs) - [Love Your Work (3)](https://www.dataguide.com/print-blog/topic/love-your-work) - [low cost print (3)](https://www.dataguide.com/print-blog/topic/low-cost-print) - [lowest prices (1)](https://www.dataguide.com/print-blog/topic/lowest-prices) - [mailing services (2)](https://www.dataguide.com/print-blog/topic/mailing-services) - [Marketing (28)](https://www.dataguide.com/print-blog/topic/marketing) - [marketing campaign (8)](https://www.dataguide.com/print-blog/topic/marketing-campaign) - [marketing moneys worth (2)](https://www.dataguide.com/print-blog/topic/marketing-moneys-worth) - [matchbook collecting (1)](https://www.dataguide.com/print-blog/topic/matchbook-collecting) - [Miss America (1)](https://www.dataguide.com/print-blog/topic/miss-america) - [multi page catalogs (1)](https://www.dataguide.com/print-blog/topic/multi-page-catalogs) - [outbound marketing (1)](https://www.dataguide.com/print-blog/topic/outbound-marketing) - [Passion (2)](https://www.dataguide.com/print-blog/topic/passion) - [Pocket folders (6)](https://www.dataguide.com/print-blog/topic/pocket-folders) - [political signs (1)](https://www.dataguide.com/print-blog/topic/political-signs) - [portable powerbank (1)](https://www.dataguide.com/print-blog/topic/portable-powerbank) - [Portfolio Folder (2)](https://www.dataguide.com/print-blog/topic/portfolio-folder) - [Portfolio Folders (2)](https://www.dataguide.com/print-blog/topic/portfolio-folders) - [postcard printing (3)](https://www.dataguide.com/print-blog/topic/postcard-printing) - [postcards (1)](https://www.dataguide.com/print-blog/topic/postcards) - [Presentation folder (9)](https://www.dataguide.com/print-blog/topic/presentation-folder) - [presentation folders (8)](https://www.dataguide.com/print-blog/topic/presentation-folders) - [print business cards (1)](https://www.dataguide.com/print-blog/topic/print-business-cards) - [Print on demand (2)](https://www.dataguide.com/print-blog/topic/print-on-demand) - [printed booklets (1)](https://www.dataguide.com/print-blog/topic/printed-booklets) - [Printed brochures (4)](https://www.dataguide.com/print-blog/topic/printed-brochures) - [printed calendar (2)](https://www.dataguide.com/print-blog/topic/printed-calendar) - [printed coffee mug (1)](https://www.dataguide.com/print-blog/topic/printed-coffee-mug) - [printed flyer (1)](https://www.dataguide.com/print-blog/topic/printed-flyer) - [printed folders (2)](https://www.dataguide.com/print-blog/topic/printed-folders) - [Printed Marketing Materials (7)](https://www.dataguide.com/print-blog/topic/printed-marketing-materials) - [printed mouse pads (1)](https://www.dataguide.com/print-blog/topic/printed-mouse-pads) - [printed piece (1)](https://www.dataguide.com/print-blog/topic/printed-piece) - [printed promo items (3)](https://www.dataguide.com/print-blog/topic/printed-promo-items) - [printed promotional items (9)](https://www.dataguide.com/print-blog/topic/printed-promotional-items) - [printed tote bag (1)](https://www.dataguide.com/print-blog/topic/printed-tote-bag) - [printing (7)](https://www.dataguide.com/print-blog/topic/printing) - [printing cards (1)](https://www.dataguide.com/print-blog/topic/printing-cards) - [promo ideas (1)](https://www.dataguide.com/print-blog/topic/promo-ideas) - [promo items (8)](https://www.dataguide.com/print-blog/topic/promo-items) - [promo items envelope (1)](https://www.dataguide.com/print-blog/topic/promo-items-envelope) - [promo products (2)](https://www.dataguide.com/print-blog/topic/promo-products) - [Promotional advertising (30)](https://www.dataguide.com/print-blog/topic/promotional-advertising) - [promotional calendars (12)](https://www.dataguide.com/print-blog/topic/promotional-calendars) - [promotional folders (3)](https://www.dataguide.com/print-blog/topic/promotional-folders) - [promotional gift (2)](https://www.dataguide.com/print-blog/topic/promotional-gift) - [promotional items (10)](https://www.dataguide.com/print-blog/topic/promotional-items) - [promotional merchandise (20)](https://www.dataguide.com/print-blog/topic/promotional-merchandise) - [promotional mugs (2)](https://www.dataguide.com/print-blog/topic/promotional-mugs) - [promotional product (2)](https://www.dataguide.com/print-blog/topic/promotional-product) - [promotional products (20)](https://www.dataguide.com/print-blog/topic/promotional-products) - [QR codes (3)](https://www.dataguide.com/print-blog/topic/qr-codes) - [quick response codes (2)](https://www.dataguide.com/print-blog/topic/quick-response-codes) - [real estate (1)](https://www.dataguide.com/print-blog/topic/real-estate) - [real estate folders (7)](https://www.dataguide.com/print-blog/topic/real-estate-folders) - [recycled papers (1)](https://www.dataguide.com/print-blog/topic/recycled-papers) - [Red Sox (2)](https://www.dataguide.com/print-blog/topic/red-sox) - [Reduce cost (5)](https://www.dataguide.com/print-blog/topic/reduce-cost) - [return on investment (3)](https://www.dataguide.com/print-blog/topic/return-on-investment) - [ROI (4)](https://www.dataguide.com/print-blog/topic/roi) - [Save money (5)](https://www.dataguide.com/print-blog/topic/save-money) - [saving money (4)](https://www.dataguide.com/print-blog/topic/saving-money) - [Scott Brown (3)](https://www.dataguide.com/print-blog/topic/scott-brown) - [sell sheets (1)](https://www.dataguide.com/print-blog/topic/sell-sheets) - [Simpsons ride (1)](https://www.dataguide.com/print-blog/topic/simpsons-ride) - [sticky note cubes (3)](https://www.dataguide.com/print-blog/topic/sticky-note-cubes) - [sticky notes (3)](https://www.dataguide.com/print-blog/topic/sticky-notes) - [summer promo items (1)](https://www.dataguide.com/print-blog/topic/summer-promo-items) - [Thomas Paine (1)](https://www.dataguide.com/print-blog/topic/thomas-paine) - [title and settlement company (1)](https://www.dataguide.com/print-blog/topic/title-and-settlement-company) - [tourism promotion (1)](https://www.dataguide.com/print-blog/topic/tourism-promotion) - [Transition Folder (4)](https://www.dataguide.com/print-blog/topic/transition-folder) - [travel document folder (6)](https://www.dataguide.com/print-blog/topic/travel-document-folder) - [travel document holders (2)](https://www.dataguide.com/print-blog/topic/travel-document-holders) - [travel document organizer (4)](https://www.dataguide.com/print-blog/topic/travel-document-organizer) - [travel folders (1)](https://www.dataguide.com/print-blog/topic/travel-folders) - [usb flash drives (2)](https://www.dataguide.com/print-blog/topic/usb-flash-drives) - [Walmart (1)](https://www.dataguide.com/print-blog/topic/walmart) - [Web to Print (2)](https://www.dataguide.com/print-blog/topic/web-to-print) ### Browse By Date - [April 2015 (1)](https://www.dataguide.com/print-blog/archive/2015/04) - [February 2015 (5)](https://www.dataguide.com/print-blog/archive/2015/02) - [January 2015 (1)](https://www.dataguide.com/print-blog/archive/2015/01) - [November 2014 (4)](https://www.dataguide.com/print-blog/archive/2014/11) - [October 2014 (1)](https://www.dataguide.com/print-blog/archive/2014/10) - [September 2014 (1)](https://www.dataguide.com/print-blog/archive/2014/09) - [July 2014 (3)](https://www.dataguide.com/print-blog/archive/2014/07) - [June 2014 (3)](https://www.dataguide.com/print-blog/archive/2014/06) - [May 2014 (2)](https://www.dataguide.com/print-blog/archive/2014/05) - [April 2014 (9)](https://www.dataguide.com/print-blog/archive/2014/04) - [March 2014 (11)](https://www.dataguide.com/print-blog/archive/2014/03) - [February 2014 (8)](https://www.dataguide.com/print-blog/archive/2014/02) - [January 2014 (1)](https://www.dataguide.com/print-blog/archive/2014/01) - [December 2013 (1)](https://www.dataguide.com/print-blog/archive/2013/12) - [November 2013 (5)](https://www.dataguide.com/print-blog/archive/2013/11) - [October 2013 (4)](https://www.dataguide.com/print-blog/archive/2013/10) - [September 2013 (4)](https://www.dataguide.com/print-blog/archive/2013/09) - [August 2013 (9)](https://www.dataguide.com/print-blog/archive/2013/08) - [July 2013 (12)](https://www.dataguide.com/print-blog/archive/2013/07) - [June 2013 (3)](https://www.dataguide.com/print-blog/archive/2013/06) - [January 2013 (3)](https://www.dataguide.com/print-blog/archive/2013/01) - [June 2012 (1)](https://www.dataguide.com/print-blog/archive/2012/06) - [May 2012 (3)](https://www.dataguide.com/print-blog/archive/2012/05) - [April 2012 (5)](https://www.dataguide.com/print-blog/archive/2012/04) - [March 2012 (6)](https://www.dataguide.com/print-blog/archive/2012/03) - [October 2011 (1)](https://www.dataguide.com/print-blog/archive/2011/10) - [August 2011 (3)](https://www.dataguide.com/print-blog/archive/2011/08) - [July 2011 (3)](https://www.dataguide.com/print-blog/archive/2011/07) - [June 2011 (4)](https://www.dataguide.com/print-blog/archive/2011/06) - [May 2011 (3)](https://www.dataguide.com/print-blog/archive/2011/05) - [April 2011 (4)](https://www.dataguide.com/print-blog/archive/2011/04) - [February 2011 (6)](https://www.dataguide.com/print-blog/archive/2011/02) - [January 2011 (1)](https://www.dataguide.com/print-blog/archive/2011/01) - [December 2010 (2)](https://www.dataguide.com/print-blog/archive/2010/12) - [November 2010 (3)](https://www.dataguide.com/print-blog/archive/2010/11) - [October 2010 (4)](https://www.dataguide.com/print-blog/archive/2010/10) - [June 2010 (2)](https://www.dataguide.com/print-blog/archive/2010/06) - [May 2010 (3)](https://www.dataguide.com/print-blog/archive/2010/05) - [April 2010 (2)](https://www.dataguide.com/print-blog/archive/2010/04) - [March 2010 (3)](https://www.dataguide.com/print-blog/archive/2010/03) - [February 2010 (2)](https://www.dataguide.com/print-blog/archive/2010/02) - [January 2010 (1)](https://www.dataguide.com/print-blog/archive/2010/01) - [December 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/12) - [November 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/11) - [October 2009 (1)](https://www.dataguide.com/print-blog/archive/2009/10) - [July 2009 (1)](https://www.dataguide.com/print-blog/archive/2009/07) - [May 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/05) - [April 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/04) - [March 2009 (3)](https://www.dataguide.com/print-blog/archive/2009/03) - [February 2009 (4)](https://www.dataguide.com/print-blog/archive/2009/02) - [January 2009 (4)](https://www.dataguide.com/print-blog/archive/2009/01) - [December 2008 (2)](https://www.dataguide.com/print-blog/archive/2008/12) - [November 2008 (2)](https://www.dataguide.com/print-blog/archive/2008/11) - [June 2008 (1)](https://www.dataguide.com/print-blog/archive/2008/06) © 2015 www.dataguide.com [Login](https://login.hubspot.com/login/?loginPortalId=1143&loginRedirectUrl=)