The cost of acquiring new customers, according to many surveys, runs 8 to 10 times more than the cost of keeping existing ones. That being the case taking small steps to remind clients of all the services your company provides is an effective use of marketing dollars.
Document folders given to a client after a transaction, are an effective and inexpensive way to promote and cross sell other products and services. Document folders can be used in many different ways, from presenting a neat and professional package to including a specific call to action. Look at a few simple ways companies use document folders to cross sell other products and services.
A credit union created unique, portfolio style document folders for mortgage clients. the folders remind and encourage mortgage clients to check out money market and Internet banking services.
An insurance company created accordion document folders to package life insurance policies, that highlighted an available discount for clients who combine both their auto and homeowners policies.
A hotel chain created document folders for the room keys that included a discount coupon for dinner in the hotel restaurant.
A bank created welcome kit document folders for new account holders that promoted their mortgages and investment services.
An appliance repair company created document folders that included a satisfaction survey and a discount coupon to be used on the next call.
A tour company created document folders for tour customers that promoted cruise packages available through their cruise division.
An auto glass company created document folders that hang from the car mirror and hold all the repair documents along with a discount coupon for an oil change at a partner company.
Document folders are a perfect way to promote your brand and cross sell other products and services. Most companies provide some kind of documents after providing a product or service, packaging those documents in an attractive professional folder is a great way to show clients how much you value their business and remind them of other services you provide.
There are hundreds of ways to use document folders to promote and cross sell other services, if you've seen creative cross selling with document folders or any other other collateral material please share those ideas.