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13 Reasons An Accordion Folder Might Be Perfect For Your Business

Posted by Chris Higgins on Wed, Jun 26, 2013 @ 07:00 AM

Are you looking for an affordable, high-quality way to package materials meant for the hands ofaccodrion folder leads, prospects, and customers?

An accordion folder is one of the single best ways to package marketing materials in a way that's easily used and virtually guaranteed to get your brand noticed.  An accordion folder expands to accommodate numerous pages of material, it often includes internal folders or tab dividers to help organize the internal documents, and it can be custom designed to show off your brand in the most attractive way that highlights your corporate identity.

Check out some of the innovative ways different industries and companies make accordion folders work for their business as a way to package their material and promote their business.

Thirteen Great Ways An Accordion Folder Can Work For Your Business

  1. High quality, high-resolution branding across the folder ensures that your brand and colors are seen by anyone passing by someone with one of your accordion folders.

  2. Internal dividers and compartments are also customizable, giving you the ability to present a unified message before someone even begins to read your materials.

  3. An accordion folder stands out as being of much higher quality than standard two-pocket folders. An accordion folder creates a much better package especially when you have numerous documents to pass onto customers and prospects.

  4. The telescoping sides and reinforced construction allows these folders to carry more and heavier materials. This makes them perfect for holding materials printed on thicker paper stock, magazines, and other items that fall out of normal folders.

  5. Plastic accordion folders protect the documents within from the elements – a great connection to make if you're in the business of protecting your clients.

  6. An accordion folder can easily accommodate digital media; CD sleeves as well as special pockets for flash drives can be included for minimal cost allowing you combine printed marketing material and digital media in one organized package. 

  7. Investment firms use accordion folders to create investment kits that include all the documentation required by regulation as well as their important marketing material. 

  8. Hospitals use an accordion folder to create a discharge kit designed to reduce re admissions saving them thousands . Many hospitals report that preventable re-admissions go down when discharge information is organized and easily accessible in one place. An  accordion folder is a perfect tool for organizing and storing vital papers.

  9. HR departments use an accordion folder to create an employee orientation kit that organizes all vital information for new hires in an organized easy to use package, 

  10. Banks and financial service companies use an plastic accordion folder to package loan accordion foldersdocuments and cross sell other services. some even utilize a separate section to provide coupons and incentives to try other services. 

  11. Mortgage, title and settlement companies use an accordion folder to create a "Home Records Organizer" where clients can keep all the important documents that come along with owning real estate.  The "Home Records Organizer" is something clients refer to over and over and thus becomes and important tool for generating referrals as well as repeat business.  

  12. Retirement homes know that their materials may get passed around between several relatives before any decisions are made. Accordion folders keep everything safe and in one place helping people make difficult decisions.

  13. Colleges and universities use an accordion folder as orientation kits for new students and more importantly the parents who usually pay the freight. There's plenty of room for the numerous materials new students require and the neat clean packaging shows the parents that the institution cares about making the right first impression. 

There are few forms of promotional material packaging available today that can rival an accordion folder for its eye catching designs, sturdy construction, and versatility of use. How can a accordion folder work for your business? 

Download  24 Innovative Uses  of Accordion Folders

Topics: Promotional advertising, accordion folders, promotional items