It's easy to think of print products as being antiquated in today's world of smartphones and iPads,
but there's at least one staple of office life that's not going away: The calendar.
In fact, a PPAI study even confirmed that businesspeople still overwhelmingly use paper calendars in their day-to-day life, and that device usage has only taken over some calendar use. Roughly 2/3 of people still prefer using a good old-fashioned hard calendar for their date-keeping.
What this means is that a desk pad calendar continues to be one of the best promotional tools your business can hand out. Unlike simple pens or desktop toys, a good calendar can become an integral part of your leads' business lives, giving them something they could be using multiple times a day, every day, for an entire business year.
Desk pad calendars are like a billboard on your clients' desk, showing off your message over and over throughout the day.
How A Desk Pad Calendar Provides Great Value For Your Investment
In terms of cost per impression, a desk pad calendar has one of the lowest PPIs in the industry. Each calendar is cheap to produce, yet provides a full year of advertising. With your calendar on their desk, you've got an opportunity to put your information in front of your leads!
Plus, with big, spacious desk pad calendars, you've got plenty of room. The calendar grid itself can be customized to include the special dates you want, perhaps including your own upcoming sales and events amongst the holidays. There will still be plenty of room for the recipient to write on the calendar.
All four sidebars are fully customizable as well. One side could include note space, while the other holds a list of helpful phone numbers and addresses. This is your chance to add utility value to your calendar, increasing its chances of finding a home on your client's desk.
Full four-color printing options are also available, allowing you to include vivid photographs as part of your design, or even across the entire background. The bright colors stand out in a modern office, attracting attention.
After all, what better place could there be to place your message than at the heart of your leads' business lives? These calendars don't only target the clients themselves – they carry your message to anyone who meets in that office. It opens the door to entirely new business appearing at your door.
Create Custom Promotional Products Your Clients Will Love To Use
The real brilliance of promotional calendars is that they make for a nice gift for your leads and clients. As PPAI found, even today, everyone can still make use of a calendar. Plus, you need a new one every year.
By making a custom calendar part of a Christmas \ New Year's promotional package, you'll be putting yourself in the perfect position: You're offering someone something they're about to need, for free, and the only string attached is that your name's on it.
These are lots of useful items that plenty of leads will be happy to receive. Then once it's on their desk, it's likely to see daily use, with your name and number right there whenever they need it.
Or, if you're in a business where you're likely to have plenty of interactions with someone over months or years ahead, a custom desk pad calendar is the perfect addition to your “welcome to the team” package. If possible, you could pre-print important meeting dates, so they've automatically got another reason to use it.
Make your desk calendars useful enough, and you might even have people asking about next year's calendar ahead of time!
Keep Making Impressions With Desk Pad Calendars
To see for yourself just how useful a promotional desk calendar can be, just order a free sample. Its impression-grabbing abilities will speak for themselves.
