Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

I spoke with a prospect recently who was very concerned about paying the lowest unit price for all of their printing products. That makes sense, I mean who wants to pay more than necessary, but sometimes, especially with printing, focusing on unit price can end up costing much more.

Its always refreshing to find someone that really loves what they do and is totally passionate about their work. To most people printing is just printing but to this crazy Canadian printing is a passion and he's not afraid to let everyone know about it.

In this age of electronics and instant communications, many still swear by the old visual ink on paper technology of the weekly planner.  No startup time, (beyond perhaps having to open the book), schedule at a glance convenience is still a valued tool for many.   Indeed,  simplicity is part of the appeal.  When given as a gift by an advertiser to their clients, the brand is constantly reinforced as the users views the advertiser's brand constantly as they consult their planner for their schedule throughout the day.   Talk about targeted advertising.    Stay on their mind  constantly for as little as a penny per day.