The Rocky Mountain News published its last issue on Friday February 27th 2009, just two months shy of its 150th anniversary. In San Francisco the main newspaper, the San Francisco Chronicle, is on its last legs and may shut down leaving San Francisco without a major newspaper. Today I watched a video HubSpot TV - Print Industry Crash with Paul Gillin that spent 20 minutes talking about the fact that newspapers are dead.
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Topics: Marketing, branding, printing, promotional products
Presentation folders are a great way to promote your business and present a professional image, to make sure your presentation folders have the impact you want keep these 5 tips in mind before ordering your custom presentation folders.
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Topics: document holders, Presentation folder
Custom folders are used by many businesses to package information about their company, and in many cases to package their actual product. Whether its a standard presentation folder, a custom document folder, a three panel legal presentation folder, or even a small specialized custom folder, they all send a message about the company giving it out. Custom folders present a professional image and remind clients and prospects of all the services available. the reason they are used so much is that they are an effective marketing and advertising tool.
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Topics: Advertising, Custom folder, Marketing, Document folders, Presentation folder
Businesses use promotional products all the time to keep their name in front of clients and prospects, there are thousands of products to choose from and hundreds of opportunities to give them out; the question is which products have the highest perceived value and more importantly provide the best return on investment?
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Topics: Marketing, Appointment book, calendars, ROI, return on investment, marketing moneys worth
If you're looking to save money on a brochure printing project, or any large printing project for that matter it pays to focus on the process. In 2006 Infotrends did a study that concluded for every $1 spent for printing there's as much as $6 spent in the process, therefore you can save a lot more by focusing on the entire process that you can by just focusing on the printing cost. See diagram below.
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Topics: Brochure Printing, Business Printing, Save money, Booklets, Reduce cost, brochures
Advertising is all about timing. Your message needs to be in front of the prospect at the time they need your product, otherwise its very likely to be ignored; that makes it expensive. Advertising over and over, no matter what the medium, can get very costly. Are there other cheaper ways to keep your message in front of clients and prospects each and every day? Desk pad calendars, while often not thought of as traditional advertising can be an inexpensive way for B2B companies to promote their products and services 365 day a year.
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Topics: promotional calendars, branded promotional items, desk pad calendar
Advertising is everywhere but you have to wonder if its effective and for that matter can you even measure the effectiveness?
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Topics: Brochure Printing, Advertising, Booklets, marketing moneys worth
It's so easy to find low cost print resources on the internet these days. Some simple printed items have become virtual commodities. Of course, items like business cards and postcards really are quite simple, in and of themselves. Even more complex products like brochures, flyers, and sell sheets, even multi page catalogs -- there are plenty of online print shops touting the lowest prices on many of these items. If you know exactly what you want, and can design it yourself, a quick web search will find you lots of choices -- way too many.
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Topics: low cost print, brochures, marketing campaign, Distribution, flyers, sell sheets, catalogs, multi page catalogs, mailing services, printed piece, lowest prices
It was a strange call, a customer wanted to know where his document folders were. We quickly looked up his order history and realized he hadn't ordered document folders in almost a year. The real surprise was when we realized the folders he was looking for had been delivered almost a year ago. Four pallets, 40,000 folders, and he had no idea what had happened to them; didn't believe the delivery had been made. Even after showing him the P.O.D. - proof of delivery- that clearly showed not only were the folders delivered but he signed for them he wasn't convinced.
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Topics: Save money, Document folders, Reduce cost, inventory control, Distribution
For some reason many businesses that buy printing think they are better off dealing directly with the manufacturer. they believe that if they are not buying direct from the factory then they are dealing with a broker and paying more.
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Now the sentiment is one thing but the reality is another. with the exception of apple picking where you actually drive to the orchard and pay for the privilege of picking your own apples, almost everything you buy comes through a distribution channel that reduces the cost. Take the apple picking example: you can stop at the market (distributor, retailer, broker call it what you want) and buy a bag of apples for $5. Or you can go the direct route spend half a day in the car with the family, drive for an hour and pay $30 to pick your own. When you add in the gas and time, the cost can approach $100. Obviously you get a lot more in terms of family time and relaxation but when all you want is apples using the local distributor (market) costs a heck of a lot less.
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Topics: Business Printing, saving money, document holders, desk pad calendars, custom stationary, Walmart