Title insurance sales is a tricky industry because your "leads" are rarely the end users - they're the real estate companies in between you and property-buyers. If you want to see insurance sales, you get them through your affiliated estate agents.
Luckily, promotional products can be one of your best tools for building bridges between yourself and your partners. Largely, this is because good promotional items can accomplish multiple goals at once. They can:
- Establish you as an authority in the field
- Solve a problem in the agent's life
- Increase brand impressions
- Get people talking about your services
- Convey useful -or vital- information the agent needs
- Bring a bit of fun into an agent's life