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5 Reasons An Accordion Folder Is A Great Way To Promote Your Brand

Posted by Chris Higgins on Sat, Aug 17, 2013 @ 07:00 AM

In numerous industries, businesses often need to present their clients and partners with a set of important documents, informational or promotional materials, and similar items. Rather than expecting the recipient to have their own place to store and organize these documents, many companies prefer to present these documents in a single tidy package consisting of a customized accordion folder with the company's name, logo, and contact information printed across it. An accordion folder has five essential attributes that make it an excellent way to contain and present your client's important documents while reinforcing their connection with your brand: customizing, organization, utility, durability, and re-use.

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Topics: Custom folder, branded promotional items, accordion folder

Why An Accordion Folder Is An Awesome Way To Package Your Product

Posted by Chris Higgins on Thu, Aug 1, 2013 @ 07:00 AM

Standing out and getting noticed is always a concern for any business, but in recent years, it's become even more critical. Today, you're not just competing with local organizations; you're potentially up against the entire Internet.

Walk through any supermarket or major retailer like Target or Walmart and it's clear that companies big and small invest a fortune to package their product in a way that stands out from the crowd. But what if your product is information, or more specifically important documents that your customer must retain and refer to over and over again?

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Topics: branded promotional items, accordion folder