So I'm sitting on an airplane enduring a long painful flight and I find myself staring at the napkins they gave me with a drink. Staring back at me is the airline logo along with some message about how great they are, and I'm thinking why put their logo on something that very soon will be in the trash. I mean I know what airline I'm on, I know where I'm going and how I'm getting there.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Printing promotes; take a lesson from the leaders
Posted by Chris Higgins on Fri, Mar 13, 2009 @ 16:33 PM
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Topics: Business Printing, Advertising, Marketing, branding
Promotional advertising; the only advertising you truly control
Posted by Chris Higgins on Mon, Mar 9, 2009 @ 22:56 PM
Effective advertising is all about getting the right message in front of the right people at the right time. Traditional advertising or mass marketing can get your message in front of a lot of people, the problem is it's expensive and you have very little control over it. A lot of people doesn't necessarily mean the right people or the right time.
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Topics: Advertising, Marketing, Promotional advertising, branding
Custom folders; keep your brand in the clients hand
Posted by Chris Higgins on Wed, Feb 4, 2009 @ 20:15 PM
Custom folders are used by many businesses to package information about their company, and in many cases to package their actual product. Whether its a standard presentation folder, a custom document folder, a three panel legal presentation folder, or even a small specialized custom folder, they all send a message about the company giving it out. Custom folders present a professional image and remind clients and prospects of all the services available. the reason they are used so much is that they are an effective marketing and advertising tool.
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Topics: Advertising, Custom folder, Marketing, Document folders, Presentation folder
Brochure printing; an advertising opportunity??
Posted by Chris Higgins on Tue, Jan 20, 2009 @ 19:08 PM
Advertising is everywhere but you have to wonder if its effective and for that matter can you even measure the effectiveness?
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Topics: Brochure Printing, Advertising, Booklets, marketing moneys worth