Effective advertising is all about getting the right message in front of the right people at the right time. Traditional advertising or mass marketing can get your message in front of a lot of people, the problem is it's expensive and you have very little control over it. A lot of people doesn't necessarily mean the right people or the right time.
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Promotional advertising; the only advertising you truly control
Posted by Chris Higgins on Mon, Mar 9, 2009 @ 22:56 PM
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Topics: Advertising, Marketing, Promotional advertising, branding
Custom folders; keep your brand in the clients hand
Posted by Chris Higgins on Wed, Feb 4, 2009 @ 20:15 PM
Custom folders are used by many businesses to package information about their company, and in many cases to package their actual product. Whether its a standard presentation folder, a custom document folder, a three panel legal presentation folder, or even a small specialized custom folder, they all send a message about the company giving it out. Custom folders present a professional image and remind clients and prospects of all the services available. the reason they are used so much is that they are an effective marketing and advertising tool.
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Topics: Advertising, Custom folder, Marketing, Document folders, Presentation folder
Brochure printing; an advertising opportunity??
Posted by Chris Higgins on Tue, Jan 20, 2009 @ 19:08 PM
Advertising is everywhere but you have to wonder if its effective and for that matter can you even measure the effectiveness?
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Topics: Brochure Printing, Advertising, Booklets, marketing moneys worth