Printing is alive and it's everywhere. I saw something the other day that read "If you can read this printing ain't dead" that's more true today than ever. printing lives because it communicates, it educates, it let's you promote your message, and if you're clever, it makes you money.
Topics: Business Printing, Advertising, Marketing, Scott Brown
My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.
Topics: Business Printing, Advertising, Promotional advertising, document holders, presentation folders, Presentation folder
The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.
If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.
Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox
Topics: Advertising, low cost print, Document folders, presentation folders, branding, printing, marketing campaign, Thomas Paine, Scott Brown, political signs, lawn signs, bumperstickers
I went to Autozone the other day to get some new wiper blades, while there picked up a five gallon bucket for $4.99. A few days later I was carrying the bucket to my local service station when I realized that I'd become a walking billboard for Autozone. The Autozone logo is printed around the entire outside of the bucket in their bright orange color, every person I pass carrying that bucket is exposed to the Autozone brand. The beauty of it for Autozone is that instead of paying me to market their product, I actually paid them.
Topics: Advertising, Marketing, Promotional advertising, return on investment
Topics: Advertising, Pocket folders, Marketing, Promotional advertising, low cost print, branding, postcard printing, promotional products, tourism promotion
The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.
The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.
Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing
Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.
Topics: Advertising, Custom folder, Pocket folders, Marketing, Document folders, document holders, branding, Presentation folder
You know the old saying "if you want something done right do it yourself"; maybe that was true in the past but in these complicated times it should be changed to "if you want something done right hire a professional".
Topics: Advertising, Marketing, saving money, marketing campaign, return on investment
Promotional advertising and promotional products are all about putting your message on products that people use, and will see again and again. Usually it's targeted advertising, using specific products for a targeted market and maintaining control over who gets the promotion.
Topics: Advertising, Marketing, Promotional advertising, branding, promotional products
