You know the old saying "if you want something done right do it yourself"; maybe that was true in the past but in these complicated times it should be changed to "if you want something done right hire a professional".
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Topics: Advertising, Marketing, saving money, marketing campaign, return on investment
Promotional advertising and promotional products are all about putting your message on products that people use, and will see again and again. Usually it's targeted advertising, using specific products for a targeted market and maintaining control over who gets the promotion.
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Topics: Advertising, Marketing, Promotional advertising, branding, promotional products
So I'm sitting on an airplane enduring a long painful flight and I find myself staring at the napkins they gave me with a drink. Staring back at me is the airline logo along with some message about how great they are, and I'm thinking why put their logo on something that very soon will be in the trash. I mean I know what airline I'm on, I know where I'm going and how I'm getting there.
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Topics: Business Printing, Advertising, Marketing, branding
Effective advertising is all about getting the right message in front of the right people at the right time. Traditional advertising or mass marketing can get your message in front of a lot of people, the problem is it's expensive and you have very little control over it. A lot of people doesn't necessarily mean the right people or the right time.
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Topics: Advertising, Marketing, Promotional advertising, branding
The Rocky Mountain News published its last issue on Friday February 27th 2009, just two months shy of its 150th anniversary. In San Francisco the main newspaper, the San Francisco Chronicle, is on its last legs and may shut down leaving San Francisco without a major newspaper. Today I watched a video HubSpot TV - Print Industry Crash with Paul Gillin that spent 20 minutes talking about the fact that newspapers are dead.
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Topics: Marketing, branding, printing, promotional products
Custom folders are used by many businesses to package information about their company, and in many cases to package their actual product. Whether its a standard presentation folder, a custom document folder, a three panel legal presentation folder, or even a small specialized custom folder, they all send a message about the company giving it out. Custom folders present a professional image and remind clients and prospects of all the services available. the reason they are used so much is that they are an effective marketing and advertising tool.
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Topics: Advertising, Custom folder, Marketing, Document folders, Presentation folder
Businesses use promotional products all the time to keep their name in front of clients and prospects, there are thousands of products to choose from and hundreds of opportunities to give them out; the question is which products have the highest perceived value and more importantly provide the best return on investment?
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Topics: Marketing, Appointment book, calendars, ROI, return on investment, marketing moneys worth
Its always refreshing to find someone that really loves what they do and is totally passionate about their work. To most people printing is just printing but to this crazy Canadian printing is a passion and he's not afraid to let everyone know about it.
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Topics: Business Printing, Marketing, Passion, printing, Funny, Love Your Work