Printing is alive and it's everywhere. I saw something the other day that read "If you can read this printing ain't dead" that's more true today than ever. printing lives because it communicates, it educates, it let's you promote your message, and if you're clever, it makes you money.
Topics: Business Printing, Advertising, Marketing, Scott Brown
Among the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card. Simple, inexpensive, easy to carry, and expected in any encounter, the ubiquitous business card is your brand image in your pocket. It's probably the most common form of brand advertising, and your most common marketing opportunity. It's the staple in the stable of your business printing.
Topics: Business Printing, Marketing, Promotional advertising, image building, Passion, branding, marketing campaign, Print on demand, Love Your Work
Topics: Brochure Printing, Business Printing, Marketing, Document folders, presentation folders, branding, Printed brochures, postcard printing, Miss America
The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.
If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.
Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox
Topics: flash drives, Marketing, promotional product, usb flash drives, promotional gift, promotional products, desk calendar, promotional mugs
I went to Autozone the other day to get some new wiper blades, while there picked up a five gallon bucket for $4.99. A few days later I was carrying the bucket to my local service station when I realized that I'd become a walking billboard for Autozone. The Autozone logo is printed around the entire outside of the bucket in their bright orange color, every person I pass carrying that bucket is exposed to the Autozone brand. The beauty of it for Autozone is that instead of paying me to market their product, I actually paid them.
Topics: Advertising, Marketing, Promotional advertising, return on investment
Topics: Advertising, Pocket folders, Marketing, Promotional advertising, low cost print, branding, postcard printing, promotional products, tourism promotion
Topics: Business Printing, Custom folder, Pocket folders, Marketing, Promotional advertising, promotional merchandise, Document folders, document holders, Presentation folder
The cost of acquiring new customers, according to many surveys, runs 8 to 10 times more than the cost of keeping existing ones. That being the case taking small steps to remind clients of all the services your company provides is an effective use of marketing dollars.
Topics: Custom folder, Marketing, Document folders, document holders
Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.
Topics: Advertising, Custom folder, Pocket folders, Marketing, Document folders, document holders, branding, Presentation folder
