Print Blog: communicate, motivate, educate, enhance, celebrate, animate, and promote with print and promotional products

Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.

The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or Inbound Marketing. But that doesn't mean traditional marketing is dead, in fact in some areas, such as promotional merchandise and even printing, the rise of the Internet has made old school marketing even more valuable.

On October 1st 2012 Medicare began fining hospitals that have too many patients readmitted within 30 days of being discharged. On average these fines will be about $125,000 per hospital in the first year and can rise to 3% of Medicare payments under the new health care law. All of a sudden reducing readmissions is a top priority.

For a fleeting appearance of their product or logo in a movie or TV show, companies spend big money. It’s worth it to them to increase their brand recognition in front of a large, captive audience.

Most of us have been recipients of promotional merchandise, whether we realize it or not. At some point, everyone has discovered a freebie pen or key fob in their desk drawer or glove compartment with the insignia of some company emblazoned across its surface. The fact that the vast majority of us don’t remember where these items came from is insignificant – that we wind up using them on a daily basis to the point that the company’s logo becomes etched in our brains, however, is.

Promotional desk pad calendars are a textbook example of the rule of reciprocity in action. Because of their very nature -- they're calendars, after all -- they generally stick around and keep giving back, fulfilling the rule of reciprocity, all year long.

“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.

If only you could hang around your customers’ offices to keep them constantly mindful of your business, your brand and the value of your products and services.

When you allocate a part of your business's valuable marketing budget to promotional products you want to spend wisely, choosing promotional merchandise that will deliver the greatest possible return and provide your company with maximum exposure.

For businesses that have valuable information to share with customers, there’s one promotional marketing gift that stands out above all others in practicality and capacity for delivering promotional results: promotional USB flash drives.