Print Blog: communicate, motivate, educate, enhance, celebrate, animate, and promote with print and promotional products

You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.

Your brochure is sometimes the lasting impression that a customer has about your company.  It can create a positive image or poor image, dependent upon how well it's put together. 

Printing the next brochures may be on the agenda, but before they are printed there is the design that must be taken into consideration.  The content is written, and you have a rough layout, but there are three principals of color that must be taken into consideration.

Corporate approved promo items can be a cause of wasted time, conflict and ultimately
frustration for corporate marketing and staff in the field.  The field team doesn’t want to have to check in with corporate to get permission to create materials.  Corporate is charged with maintaining the integrity of the brand, and may not have the time to deal with multiple requests coming in from the field.  It’s an ongoing dilemma. 

The printing revolution went edible years ago; We're all familiar with how our local supermarket bakeries can reproduce photographs on thin layers of sugar paper for cake decoration.  But printing on pizza is a brand new phenomenon.

Among  the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card.    Simple, inexpensive, easy to carry, and expected in any encounter,  the ubiquitous business card is your brand image in your pocket.  It's probably the most common form of brand advertising, and your most common marketing opportunity.   It's the staple in the stable of your business printing. 

We freely admit we are biased.

The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.

Two months ago, many of you may not have ever heard of Scott Brown. Now the new U.S. Senator from Massachusetts has his own action figure, has been spoofed on Saturday Night Live (for his good looks and sex appeal), and is even making political appearances in Arizona to boost the re-election bid of Sen. John McCain.

The above souvenir postcard is from the Classical Gardens of Suzhou, China, which is a United Nations World Heritage site.  But take a closer look. It's not just a postcard.