The battle for eyeballs and impressions continues daily. Banner ads, billboards, Internet, newspapers, television, direct mail; businesses everywhere battle to keep their brand in front of clients and prospects.
I was throwing away an envelope the other day and the postmark made me stop; the postage was $0.83; not that big of a deal if I was the only one receiving the letter but it was a form letter that probably went to thousands of people. $0.83 multiplied by thousands turns into real money pretty quick.
Promotional advertising and promotional products are all about putting your message on products that people use, and will see again and again. Usually it's targeted advertising, using specific products for a targeted market and maintaining control over who gets the promotion.
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