Print Blog: communicate, motivate, educate, enhance, celebrate, animate, and promote with print and promotional products

Most of us have been recipients of promotional merchandise, whether we realize it or not. At some point, everyone has discovered a freebie pen or key fob in their desk drawer or glove compartment with the insignia of some company emblazoned across its surface. The fact that the vast majority of us don’t remember where these items came from is insignificant – that we wind up using them on a daily basis to the point that the company’s logo becomes etched in our brains, however, is.

Promotional desk pad calendars are a textbook example of the rule of reciprocity in action. Because of their very nature -- they're calendars, after all -- they generally stick around and keep giving back, fulfilling the rule of reciprocity, all year long.

“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.