I recently attended HUG 2010 a users group conference put on by inbound marketing company Hubspot. Hubspot provides software to help small and medium size companies get found on the Internet. They are all about marketing they live and breath it, their CEO just published a book "Marketing Lessons From the Grateful Dead"
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Web to print has made a lot of news over the last couple of years and for good reason, it saves companies a ton of time and money. In a nutshell Web To Print allows businesses to manage, purchase, and proof all their printed marketing material and promotional items on line. Web to print can save marketing and procurement departments huge amounts of time and give them complete control right from their desktop.
Printing is alive and it's everywhere. I saw something the other day that read "If you can read this printing ain't dead" that's more true today than ever. printing lives because it communicates, it educates, it let's you promote your message, and if you're clever, it makes you money.
I have to be honest with you. I am neither a fan of the so-called octomom, the irresponsible woman who uses her reproductive organs for media attention; or PETA, the controversial animal rights organization that will do ANYTHING for media attention.
However, businesses can learn a lot about generating publicity from both of them.