Promotional items can sometimes seem like an uncertain marketing investment, since their impact is virtually impossible to track. You can't know for certain what sort of impact you're having. Even with billboards, you at least know on average how many cars are passing beneath them.
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When people receive portfolio folders, they know they're receiving important documents.
The internet has opened up a vast amount of DIY capability into areas previously done only by specialists. This has caused a loss of business for many companies as more people think they can do a better job than the professionals. While this is a potential problem, it also represents an opportunity to highlight why your business is superior and your fee worth every penny.
This is especially true when it comes to travel agencies, especially those promoting tours and cruises. Anyone can book a flight from Point A to Point B but when someone is on a Caribbean cruise or a bike-tour or Europe, there is a lot which can go wrong for someone not versed in the laws, customs, tariffs and the like.
One tool to help the vacationer is a travel document folder. A seemingly small thing but it can be a great avenue to not only help your client but continually reinforce your brand throughout their trip leaving them with a positive image of your company.
A Going Away Present
On a very basic level, the travel documents folder is there mainly to assist the client in keeping all their valuable travel documents in one place. It's a lot easier keeping track of one folder on-the-go then a myriad of documents, passports, receipts and the like. So right at the beginning, the client is being given something which aids them on their trip. Everyone likes presents and this “small” item adds to the happiness of finally having their vacation become a bit more concrete with tickets and other documents in hand.
One Spot; Many Messages
Obviously the first thing about the travel document folder will be that it has your brand logo on it. The client and others will see it and remember it. Other travelers stuck with their documents scattered through their luggage may very well seek your business out next time they travel.
However your logo is actually the smallest aspect of what it can do for you. As mentioned earlier, a lot of people are going the DIY route when it comes to vacations. Inside the folder you can place targeted and specific information relevant to your client’s trip. Your professional skill will be showcased by having pictures, advice, and guides which will help the client spend more time enjoying their vacation instead of bumbling around in the dark.
Each stop on their itinerary means another check of the travel document folder which just reinforces how useful it has been and thus indirectly how helpful your business has been for them.
This ability to target locations also allows you to partner with other businesses your clients might visit. The internet shrinks global distances and allows this sort of cross-country cooperation. Perhaps you can work out a better deal for your clients in return for booking them at a certain hotel. Dinner specials included in the folder can help out a associated business wanting your client’s business. Major companies do these sort of deals all the time and using travel document folders, the internet and some work, your business can too.
People collect a lot of things on vacations. Beyond the pictures, mementos and fond memories, the travel document folder also becomes a convenient place to store those things which might needed for things such as tax purposes. Plus a lot of people will keep it simply as a reminder. That sentiment means after the vacation is done, your client has a ‘business card’ with your company’s logo all over it associated with good times. When vacation time rolls around, you can bet your client will reach for that folder to look up your company again!
So don’t let a client out the door without a branded travel document folder targeted to their specific vacation. Your diligence will be remembered by satisfied clients who will return for repeated business.
In numerous industries, businesses often need to present their clients and partners with a set of important documents, informational or promotional materials, and similar items. Rather than expecting the recipient to have their own place to store and organize these documents, many companies prefer to present these documents in a single tidy package consisting of a customized accordion folder with the company's name, logo, and contact information printed across it. An accordion folder has five essential attributes that make it an excellent way to contain and present your client's important documents while reinforcing their connection with your brand: customizing, organization, utility, durability, and re-use.
One of the most fundamental keys to success in any business is staying organized – having appointments, important events, and contact information at your fingertips while you are working. Business owners often struggle with different methods of keeping track of all this information, using memo pads and date books, voice recorders and scheduling apps, to organize their business lives. But how much easier would synthesizing all this information be if they could keep everything they needed right on top of their desk, visible at a glance? That is exactly what a desk pad calendar enables you do to – which is what makes it the ideal promotional marketing tool.
An effective promotional item needs to be useful, and used often by the client or employee to whom it is given. In industries that require frequent domestic or international travel, there are few more useful items than a travel document organizer. This makes it this a highly effective item for use as a promotional product. Frequent travelers often find having a single place to store their airline tickets and passes, ID and credit cards, receipts, and other necessities in an organized and convenient manner makes travel significantly easier and less stressful. A well-designed travel document organizer is even more essential for international trips, when the traveler also needs to keep track of their passport and foreign currency or traveler's cheques. The necessity of such an organizer makes it an ideal tool for business promotion, when done correctly.
For most B2B companies, completing a sale is only the first stage of their relationship with a client. Reinforcing and maintaining that relationship so the client will continue to come to your company for future sales is an important part of doing business. A method of strengthening client relationships that many businesses have found highly effective is the use of promotional gifts. However, not all gifts are created equal, and choosing the right kind of gift for your clients and leads will help maximize your return on investment. When considering the many different forms of promotional gifts you can buy, the one that stands out far ahead of the pack is the desk pad calendar.
One of the most tried and true marketing strategies is the use of promotional gifts as a means of inexpensive and effective advertisement, while at the same time making the recipients of the gifts feel appreciated and valued as customers or employees. However, there continues to be a fair amount of debate over the most useful kinds of promotional gift to get your company's message across and boost sales. While there are certain types of gifts that will carry more of a punch in some industries than in others, the traits that make an effective corporate promotional gift tend to be fairly similar across the board. Good promotional gifts have to be useful, relevant, and convey your business's information well. Among the best gifts on all three of these counts are customized notepads bearing your company's details and logo.
Standing out and getting noticed is always a concern for any business, but in recent years, it's become even more critical. Today, you're not just competing with local organizations; you're potentially up against the entire Internet.
Walk through any supermarket or major retailer like Target or Walmart and it's clear that companies big and small invest a fortune to package their product in a way that stands out from the crowd. But what if your product is information, or more specifically important documents that your customer must retain and refer to over and over again?