Online marketing communications--such as email campaigns, social media programs and digital brochures--seem to garner all the media attention when it comes to helping businesses connect with customers in today's competitive environment. But that doesn't mean your business strategy should dismiss the printed word. A well-done marketing brochure, catalog or other printed marketing piece can have big impact on engaging customers and building your brand, according to a new report by the Economist Intelligence Unit (EIU) and Lyris.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Have you ever seen an ad for Facebook? Everyone knows who they are but I've never seen them advertise anywhere. I've never seen a TV ad, heard a radio ad, seen a print ad, seen a billboard or even a custom poster advertising Facebook and it's one of the biggest companies in the world. The only thing I've seen is a full color Tri Fold Brochure delivered by of all things snail mail!
Your brochure is sometimes the lasting impression that a customer has about your company. It can create a positive image or poor image, dependent upon how well it's put together.
Attracting college students has become more competitive than ever, and when enticing the student to chose your institution over another, the impression that you make can influence the end result. Creating a packet of information for prospective students can be challenging. Especially for a University, or College, the presentation folder will contain some of the most important information that a student or parent will base a 4 year decision upon. Whether the materials are hastily gathered, or whether there is thought put into that customized folder will be immediately evident to the recipient.
Brochure printing can be an expensive undertaking but not if you know the secrets to saving money. For brochure printing in small quantities, say 1500 or less, think digital and think savings.
Brochure printing can be an expensive endeavor particularly if you don't know some of the many ways to keep costs down. Keep the following secrets in mind the next time you're involved in a brochure printing project, or any printing project for that matter.
If you're looking to save money on a brochure printing project, or any large printing project for that matter it pays to focus on the process. In 2006 Infotrends did a study that concluded for every $1 spent for printing there's as much as $6 spent in the process, therefore you can save a lot more by focusing on the entire process that you can by just focusing on the printing cost. See diagram below.