Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Survey Finds Consumers Prefer Printed Marketing Materials Over Social Media

Posted by Chris Higgins on Tue, Jul 9, 2013 @ 07:00 AM

Online marketing communications--such as email campaigns, social media programs and digital brochures--seem to garner all the media attention when it comes to helping businesses connect with customers in today's competitive environment. But that doesn't mean your business strategy should dismiss the printed word. A well-done marketing brochure, catalog or other printed marketing piece can have big impact on engaging customers and building your brand, according to a new report by the Economist Intelligence Unit (EIU) and Lyris.

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Topics: Brochure Printing, digital printing, promotional product, promotional items, Printed Marketing Materials

Tri Fold Brochures: Printing Ain't Dead For Facebook

Posted by Chris Higgins on Mon, Oct 31, 2011 @ 14:31 PM

Have you ever seen an ad for Facebook? Everyone knows who they are but I've never seen them advertise anywhere.  I've never seen a TV ad, heard a radio ad, seen a print ad, seen a billboard or even a custom poster advertising Facebook and it's one of the biggest companies in the world. The only thing I've seen is a full color Tri Fold Brochure delivered by of all things snail mail!

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Topics: Brochure Printing, Business Printing, Advertising, brochures

5 Tips To Creating A Powerful Brochure

Posted by Jody Raines on Thu, Jun 23, 2011 @ 13:30 PM

Your brochure is sometimes the lasting impression that a customer has about your company.  It can create a positive image or poor image, dependent upon how well it's put together. 

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Topics: Brochure Printing, branding, Printed brochures, recycled papers

5 Tips: Attracting University Students Through Presentation Folders

Posted by Jody Raines on Wed, Apr 20, 2011 @ 09:52 AM

Attracting college students has become more competitive than ever, and when enticing the student to chose your institution over another, the impression that you make can influence the end result. Creating a packet of information for prospective students can be challenging.  Especially for a University, or College, the presentation folder will contain some of the most important information that a student or parent will base a 4 year decision upon.  Whether the materials are hastily gathered, or whether there is thought put into that customized folder will be immediately evident to the recipient.

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Topics: Brochure Printing, Booklets, presentation folders, booklet

Brochure Printing Creates Customers For Google

Posted by Chris Higgins on Sat, Nov 27, 2010 @ 16:10 PM

Can a piece of paper create sales? It can for Google.

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Topics: Brochure Printing, Business Printing, Advertising, ROI

Printing is the most gorgeous form of advertising

Posted by Jack Valentine on Fri, Mar 26, 2010 @ 18:09 PM

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Topics: Brochure Printing, Business Printing, Marketing, Document folders, presentation folders, branding, Printed brochures, postcard printing, Miss America

Brochure Printing Creates Sales For Google

Posted by Jack Valentine on Mon, Nov 23, 2009 @ 08:30 AM

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Topics: Brochure Printing, Business Printing, Promotional advertising, Printed brochures, brochure printers

Brochure printing; secrets that save money, volume 2

Posted by Chris Higgins on Mon, May 4, 2009 @ 09:25 AM

Brochure printing can be an expensive undertaking but not if you know the secrets to saving money. For brochure printing in small  quantities, say 1500 or less, think digital and think savings.

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Topics: Brochure Printing, Business Printing, saving money, Booklets, brochures, printing

Brochure printing, secrets that save money. Volume 1

Posted by Chris Higgins on Sun, Mar 29, 2009 @ 22:02 PM

Brochure printing can be an expensive endeavor particularly if you don't know some of the many ways to keep costs down. Keep the following secrets in mind the next time you're involved in a brochure printing project, or any printing project for that matter.

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Topics: Brochure Printing, Business Printing, Save money, Booklets, Reduce cost, brochures

Brochure printing, 6 ways to save money.

Posted by Chris Higgins on Fri, Jan 30, 2009 @ 07:28 AM

If you're looking to save money on a brochure printing project, or any large printing project for that matter it pays to focus on the process. In 2006 Infotrends did a study that concluded for every $1 spent for printing there's as much as $6 spent in the process, therefore you can save a lot more by focusing on the entire process that you can by just focusing on the printing cost. See diagram below.

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Topics: Brochure Printing, Business Printing, Save money, Booklets, Reduce cost, brochures