In business, image means more than we sometimes like to admit. We all like to brag about our accomplishments, but those take time and energy to convey to a potential lead. When buyers today are being assaulted by more marketing messages than ever before, they don't always stop to carefully consider your offers.
A lot of the time, buyers are making extremely quick judgments about your company based solely on external appearances. They have to be impressed by your business's looks before they'll start to investigate its substance.