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A Custom-Printed Accordion Folder Can Help Build Your Company's Brand

Posted by Chris Higgins on Tue, Jul 30, 2013 @ 07:00 AM

You put a lot of time and money into building your company’s brand. Choosing the Accordion Foldersright packaging for the right situation can be very effective in supporting your brand management efforts. Packaging is a big part of the overall feeling a customer has after working with your company, make sure that when the transaction is complete your clients walk away with a quality package that will make them remember you and the services you provide.

An accordion folder can be an excellent choice of customized packaging especially if your business frequently provides customers with a lot of information or documents.

Whether you make use of custom accordion folders with new or existing customers, an expanding file folder that's designed to organize the numerous documents inside not only becomes a useful tool but continues to strongly convey your business brand whenever your client returns to the folder to review documents and important information you have provided.

How can a branded accordion folder work for your company? Here is a look at how five businesses and industries are routinely making use of custom-printed accordion folders in their company’s or organization's marketing programs. Whether your business falls into one of these industry categories or another industry entirely, you are likely to find a few practical ideas that can translate to your own marketing efforts.

1. Accounting firms are realizing that these are an excellent means of providing clients with completed tax returns and other accounting documents. Rather than providing these materials piece meal or using old-school binders or fasteners, accounting firms can help clients safeguard against loss and misplacement by providing these materials in one tabulated, organized folder. By customizing these folders, clients are reminded which firm did their taxes whenever tax times rolls around and they begin to gather tax documents.

2. Hospitals and other medical facilities are paying more attention to marketing their services to patients and the use of customized marketing materials is a big part of that effort. Medical facilities have a number of uses for branded accordion folders. New patients can receive a variety of information about the facilities services and staff. Patients undergoing a procedure can receive information about their condition as well as what they need to know prior to undergoing the procedure, what they can expect following the procedure and what they need to know about care once they are back home.

Admission and discharge kits are other great options. Hospitals often find that providing discharge information in a well-organized, inviting and easy-to-access manner will cut down on costs associated with readmission.

3. Real estate companies can make use of a custom-printed accordion folder to provide new Accordion Folderhomeowners with a Home Records Organizer for all their closing documents and important information about their new home. Property management companies can provide tenants with detailed property information, executed lease agreements, building bylaws,  parking regulations, or any other important information they need to be aware of. Not only will new owners and  tenants appreciate having this information at their fingertips, they will associate this good feeling with your brand.

4. Private and public educational institutions can use an expanding accordion folder printed with their logo to create a new student orientation kit. It's one of the few folders that expands enough to hold the numerous documents, maps, course guides, housing regulations, security policies, dining hall information and everything else a new student requires when moving into college.

5. Manufacturing companies use them to create a dealer kit for their dealers and distributors all of over the country.  The expansion capability allows them to include everything they need from product specification sheets, to company policies and dealer registration papers and the custom printed shell provides the professional image they want to portray.

These are just a few of the practical ways businesses can use customized accordion folders. As the perfect branded packaging solution, accordion folders can help keep your company “top of mind” with clients, while also meeting your business operational goals of conveying necessary information to customers and other key audiences.   

Download  24 Innovative Uses  of Accordion Folders

Topics: accordion folders, branded promotional items