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Romance Your Customers - Variable Print And Promo Items

Posted by Jody Raines on Mon, Feb 7, 2011 @ 01:06 AM

Custom Designed portfolio mailers, promotional gifts and unique promotional items, when used creatively, canAccordion files and mailers open doors that previously may have been closed.  Sometimes it takes a bit of romance to woo a customer, and what could be more impressive than a three dimensional, custom imprinted gift, tucked inside an especially printed box.  

Most companies do think of sending a thankyou item at the end of the year, during the holidays, and some even send a gift to commemorate the beginning of the New Year.  To really stand out, however, it's a neat idea to send something when your competitors aren't even thinking of it!  Holidays, such as Valentine's or St. Patty's make a wonderful time to surprise your clients with an unusual and fun promotional item.

Clever outdoes price when it comes to sending dimensional mailings.  With today's technology, dynamic imprinted items can be produced with customized and personalized ifnormation.  For example, not only can you send customized pocket folders filled with individualized information, you can put that in a box with chocolates molded in the shape of your company logo.  Pretty sweet!  

heart shaped candy imprintedOne campaign that was very tasty, featured a recipe for success theme.  It consisted of three mailings:

1. The item: Custom Imprinted Heart Tin.  The Message:  "The Sweet Taste Of Success" when you work with us...!

2. The Item: Measuring Cups. The Message: "A Good Measure" of our clients are more successful than ever because they work with us! 

3. The item: Basket of Goodies. The Message: "Get A Taste Of The Future" As our client! 

The cost of gaining a new customer often includes time doing outbound efforts like cold calling and sending information.  Sometimes it helps to break through the clutter with something quite unusual or unexpected! 

Don't be shy!  Romance your new customers and thrill your existing customers with a little extra something that reminds them of how much  you care.  Share the love with a unique and fun surprise. 

We are delighted to help you create your program.  

Topics: Custom folder, dimensional mailers, promo items