Everyone wants their promotional items to end up in everyday use, but it's a constant challenge. The main key is to give away something that's genuinely useful to a customer. I've often noted, for example, how often I see people with branded bottle openers. They're just uncommon enough that once you find a good one, you're likely to hang onto it.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
One of the most effective forms of advertising is promotional product advertising. On average, you visit your refrigerator more than ten times daily. For this reason, a refrigerator magnet is a great advertising tool. Imagine having your marketing message receive that much exposure for such a minimal cost. In fact, the numbers show that a family of four may be exposed to your marketing message and logo in excess of 14,000 times each year. Refrigerator magnets are cost effective and produce results.
Strategically printing and mailing information is an outbound marketing approach that works, as long as there is consistency of message or theme. Creating a brand identity, then consistently and persistently distributing that brand or theme is important to establish an ongoing recognition for the brand.