Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

6 Things A Print Management Solution Must Have To Save You Time And Energy

Posted by Chris Higgins on Tue, Sep 23, 2014 @ 07:00 AM

If you’re the marketing director for a company with multiple locations one of the biggest headaches you face is enforcing corporate identity and brand standards throughout your network of offices.

Invariably individual offices tend to do their own thing when it comes to marketing and collateral material. People in field offices often don’t know where to buy certain collateral, or the appropriate corporate identity standards for simple day to day items like business cards, envelopes, promotional products or product flyers. Everything is last minute in today’s fast paced world, when an office needs something they need it quick and end up going to the closest local source.

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Topics: promotional merchandise, promotional items, promotional products

Great Promotional Products Bring Proven Results!

Posted by Chris Higgins on Fri, Jun 27, 2014 @ 07:00 AM

Thanks to the first-ever survey of advertising specialists directly concerning their use of promotional merchandise, the results are in – and they show that branded promotional merchandise is a highly effective marketing strategy in several ways!

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Topics: promotional merchandise, promotional items, promotional products

Three Ways To Get Closer To Your Leads With Great Promotional Items!

Posted by Chris Higgins on Mon, Apr 14, 2014 @ 07:00 AM

As "big data" becomes more important to businesses, and even small concerns start viewing their leads in chunks of hundreds or thousands of people, it becomes far too easy to overlook the all-important personal connection that ultimately drives sales.

After all, consumers today - both in B2C and B2B industries - are being inundated with more offers, from more companies, than at any other time in the history of media. Depending on which studies you pay attention to, the average buyer is exposed to hundreds or even thousands of ads every day.

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Topics: Promotional advertising, promotional merchandise, promo items

Accordion Folder Improves Customer Experience In Real Estate Transactions

Posted by Chris Higgins on Wed, Apr 2, 2014 @ 07:00 AM

Few purchases rival the significance of purchasing real estate, whether a new family home, place of business, farm or investment property. Real estate clients turn to their sales agents to help them through the purchase or sales process. Savvy agents know the value of providing top-shelf customer service to improve the opportunities for repeat business and referrals.

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Topics: promotional merchandise, real estate folders, Custom Accordion Folder

The Power of Promotional Products: Science Shows How Promo Product Benefit Your Brand

Posted by Chris Higgins on Wed, Mar 19, 2014 @ 08:00 AM

It's no secret that promotional products help increase brand awareness and influence consumers' buying behavior, but the extent of that influence may just surprise you. A ground-breaking 2013 study from the Advertising Specialty Institute (ASI) polled more than 7,000 consumers in metropolitan centers across several continents to gauge the true power of promotional products. Survey results indicate that promotional products deliver impressive advertiser recall, making them a powerful -- and cost-effective -- marketing tool

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Topics: Promotional advertising, promotional merchandise, promo items

Study Demonstrates Promotional Merchandise Creates High Level Of Customer Loyalty

Posted by Chris Higgins on Fri, Feb 28, 2014 @ 07:00 AM

Everyone likes something for free – that’s just human nature. Businesses that want to excel and achieve both greater customer loyalty and greater profits know that the best way to tap into that desire for freebies is to offer promotional items that their customers will find useful.

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Topics: Promotional advertising, promotional merchandise, promo items

Is Promotional Merchandise More Valuable Than A Super Bowl Ad?

Posted by Chris Higgins on Thu, Jan 31, 2013 @ 09:38 AM

Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, promotional products

Combine Promotional Merchandise With The Web For Big Results

Posted by Chris Higgins on Fri, Jan 25, 2013 @ 11:10 AM

The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or Inbound Marketing. But that doesn't mean traditional marketing is dead, in fact in some areas, such as promotional merchandise and even printing, the rise of the Internet has made old school marketing even more valuable.

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Topics: Advertising, Marketing, Promotional advertising, promotional merchandise, printed promotional items

Promotional Merchandise an Affordable, Form of Product Placement

Posted by Chris Higgins on Tue, Jun 19, 2012 @ 09:51 AM

For a fleeting appearance of their product or logo in a movie or TV show, companies spend big money. It’s worth it to them to increase their brand recognition in front of a large, captive audience.

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Topics: Promotional advertising, promotional merchandise, branded promotional items

Promotional Merchandise: A Key Tool For B2B Marketing

Posted by Chris Higgins on Wed, May 9, 2012 @ 09:56 AM

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items