Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Chris Higgins

Recent Posts

Promotional Merchandise: A Key Tool For B2B Marketing

Posted by Chris Higgins on Wed, May 9, 2012 @ 09:56 AM

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items

Desk Pad Calendars: Promotional Gifts That Keep Giving Back

Posted by Chris Higgins on Fri, May 4, 2012 @ 13:58 PM

Promotional desk pad calendars are a textbook example of the rule of reciprocity in action. They generally stick around and keep giving back, fulfilling the rule of reciprocity all year long.

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Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

Promotional Merchandise: Give And You Shall Receive

Posted by Chris Higgins on Thu, May 3, 2012 @ 09:37 AM

“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.

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Topics: Advertising, promotional merchandise, branded promotional items, promotional products

4 Ways Promotional Calendars Deliver Year Round Value

Posted by Chris Higgins on Wed, Apr 18, 2012 @ 10:08 AM

If only you could hang around your customers’ offices to keep them constantly mindful of your business, your brand, and the value of your products and services.

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Topics: promotional calendars, branded promotional items, desk pad calendars

5 Awesome Promotional Gifts That Pay Marketing Dividends

Posted by Chris Higgins on Mon, Apr 16, 2012 @ 09:52 AM

When you allocate a part of your business's valuable marketing budget to promotional products you want to spend wisely, choosing promotional merchandise that will deliver the greatest possible return and provide your company with maximum exposure.

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Topics: Advertising, green promo products, Marketing, promotional merchandise, customized USB flash drives, printed promotional items

Promotional USB Flash Drives Are Loaded with Value for Your Business

Posted by Chris Higgins on Mon, Apr 9, 2012 @ 09:44 AM

For businesses that have valuable information to share with customers, there’s one promotional marketing gift that stands out above all others in practicality and capacity for delivering promotional results: promotional USB flash drives.

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Topics: green promo products, Promotional advertising, promotional gift, customized USB flash drives

Color Makes Your Printed Marketing More Effective

Posted by Chris Higgins on Fri, Apr 6, 2012 @ 09:54 AM

You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.

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Topics: Advertising, Marketing, branding, branded promotional items

Promotional Products Drive Traffic To Your Business

Posted by Chris Higgins on Mon, Apr 2, 2012 @ 09:48 AM

While Americans are spending more time on line, the U.S. is nowhere near reaching the paperless society that once was predicted. Reports of the death of print are very much exaggerated.

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items

Color Your Way to Successful Promotional Marketing

Posted by Chris Higgins on Wed, Mar 28, 2012 @ 10:24 AM

If you want to launch a successful marketing campaign or come up with a successful package for your product, start with color. Extensive marketing research has shown that of the senses, vision plays the greatest role in influencing purchasing decisions. For instance, a study by the secretariat of the Seoul International Color Expo 2004 found that 92.6 percent of respondents cited vision as the greatest influencer, compared to 5.6 percent for touch; and 0.9 percent each for hearing and smell.

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Topics: Advertising, Custom folder, Marketing, Promotional advertising, marketing campaign

7 Ways To Combine Promotional Printing with QR Codes

Posted by Chris Higgins on Wed, Mar 21, 2012 @ 09:15 AM

Promotional items and printed items are excellent for keeping your company’s name before potential customers. Typically, however, they offer a limited amount of space for presenting your brand to the public. Promotional items, in particular, usually limit you to your logo, maybe your tag line, and your phone number and web address.

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Topics: quick response codes, QR codes