Online marketing communications--such as email campaigns, social media programs and digital brochures--seem to garner all the media attention when it comes to helping businesses connect with customers in today's competitive environment. But that doesn't mean your business strategy should dismiss the printed word. A well-done marketing brochure, catalog or other printed marketing piece can have big impact on engaging customers and building your brand, according to a new report by the Economist Intelligence Unit (EIU) and Lyris.
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Topics:
Brochure Printing,
digital printing,
promotional product,
promotional items,
Printed Marketing Materials
Businesses spend large sums of money to create a brand image and stay "top of mind" with their customers and prospects. Promotional products can be a very effective way to achieve that if it's the right product in the right context. But many businesses, especially those that provide a lot of information and documentation to their customers have found custom accordion folders can be a perfect packaging solution that keeps their business "top of mind" while achieving other objectives as well.
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Topics:
accordion folders,
branded promotional items
Can you think of any ways of ensuring that your brand and message is seen by your leads and clients every single day they come into the office, or even every day of the year?
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Topics:
branded promotional items,
Printed Marketing Materials,
desk pad calendars
You are an expert at helping your clients learn the importance of staging their homes and building an image for prospective buyers. But how often do you give the same consideration to building your own brand image?
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Topics:
branded promotional items,
real estate folders,
printed promotional items
Are you looking for an affordable, high-quality way to package materials meant for the hands of leads, prospects, and customers?
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Topics:
Promotional advertising,
accordion folders,
promotional items
Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.
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Topics:
Advertising,
Promotional advertising,
promotional merchandise,
branded promotional items,
promotional products
The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or Inbound Marketing. But that doesn't mean traditional marketing is dead, in fact in some areas, such as promotional merchandise and even printing, the rise of the Internet has made old school marketing even more valuable.
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Topics:
Advertising,
Marketing,
Promotional advertising,
promotional merchandise,
printed promotional items
On October 1st 2012 Medicare began fining hospitals that have too many patients readmitted within 30 days of being discharged. On average these fines will be about $125,000 per hospital in the first year and can rise to 3% of Medicare payments under the new health care law. All of a sudden reducing readmissions is a top priority.
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Topics:
Pocket folders,
accordion folders,
hospital records folder
For a fleeting appearance of their product or logo in a movie or TV show, companies spend big money. It’s worth it to them to increase their brand recognition in front of a large, captive audience.
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Topics:
Promotional advertising,
promotional merchandise,
branded promotional items
